Insights

The backup vendor is seeing double-digit growth as MSPs reduce the number of BCDR systems

Why a decades-old law could threaten the foundation of many IT vendor partner programs

For all the speed that the information technology industry operates with, its primary delivery arm — middlemen including distributors, VARs, MSPs, and other solution providers — changes slowly and rarely completely.

Channel programs are built on progressive “gives-to-gets” systems of tiers, tracks, and point systems. The more productive and “qualified” partners are, the more they earn in price concessions (discounts), incentives (rebates, SPIFs), and resources (marketing materials, market development funds).

Here’s an alphabetical list of media brands, events, trade associations, communities, podcasts, influencers, and awards that vendors and channel partners can rely on for insights, peer engagement, industry recognition, and more.

Channelnomics takes a look at the RPA and why its revival could have huge implications for the channel.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Market analysts continue to project that cloud spending will increase from 25% to 30% annually in the foreseeable future.

This is the second installment of a series on channel economics. Here, Channelnomics explores services and deliverables that channel partners create for themselves.

Cisco is one of many tech vendors that believe the future of IT delivery will belong to those who provide cutting-edge digital innovations in the form of monthly subscriptions.

April’s Channelnomics Community Call zeroed in on ecosystems and why something old feels new and different today

John Street, CEO and founder of service distributor Pax8, talks to Larry Walsh about disrupting the status quo in distribution with an innovative approach to selling to and supporting managed service providers that cater to SMB customers.

Many vendors and channel professionals continue to think about distribution in its traditional “pick, pack, and ship” role in the two-tier go-to-market model. Distributors are the backbones of product logistics, partner support, and financial credit.

The distributor’s sales management platform has numerous features for driving and facilitating channel sales, but several information gaps exist.

If you were to listen to the keynotes at tech sales events or scan the headlines of tech trade publications, you might get a skewed view of prevailing go-to-market strategies.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

Deal-making continues but hasn’t yet altered the channel landscape.

February’s Channelnomics Community Call focused on the 2023 Channel Forecast report, which offers channel professionals deep insights on budgeting trends, investment priorities, revenue expectations, product and service sales mixes, and partner profitability.

This year’s report combines the best of Channelnomics’ annual Channel Chief Outlook study with its yearly partner Forecast report, providing readers with a unique 360-degree perspective of the IT channel.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day. In this series, called “Ask Channelnomics,” we answer some of the questions we receive most from vendors.

While there’s ample optimism in the channel for 2023, challenges loom. Vendors are scaling back channel budgets and program investments.

A closer look at partner incentives and how they influence partner behavior

The cloud is now mainstream. Vendors and partners make more money on cloud and other

Based on the results of our forthcoming Channelnomics Forecast 2023 report, “conservation” and “optimization” are likely to emerge as top priorities for channel leaders in 2023 — and perhaps 2024 as well.

The meltdown that occurred in December 2022 at Southwest Airlines was a calamity for travelers, but also a cautionary tale for business leaders.

There are lots of ways to improve decision-making — among them, getting all the necessary data, avoiding ‘false dilemmas,’ and recognizing decision fatigue.