Channels in the Time of Coronavirus
Precautions to stop the virus’s spread will cause short-term disruptions and long-term changes to the way vendors go to market.
Podcast: The Future of Distribution
Frank Vitagliano, CEO, Global Technology Distribution Council, joins POD2112 to discuss the evolving value of distribution and how distributors will remain relevant in the service era.
Measure and Report What Matters to Management
One in four channel chiefs struggle to demonstrate the value of their partner programs to senior executives; a large part of that challenge is getting on the same page in terms of language and metrics.
Most Desired Referral Incentives to Partners
Ranking incentives through best worst scaling with utility scores normalized to total 100, we found that instant cash rewards topped the list, followed by discounts for future purchase, free products, and free shipping.
Channel Chiefs Challenged to Demonstrate Value
In any given year, as many as one-quarter of channel professionals struggle to demonstrate or justify the value of channel programs and indirect routes to markets to their executive and management teams.
Channel Program Elements That Drive Partner Growth (2020)
2112 asked channel chiefs and professionals what are the most effective channel program elements that drive partner performance (sales, revenue, channel ROI). The results come from the 2112 Channel Chief Outlook: 2020 Edition.
Podcast: Smart IoT Manufacturing
CoreKinect CEO and co-founder Assar Badri and president and chief strategist John Horn join Pod2112’s Larry Walsh to discuss the smarter way to design and build IoT devices and systems.
Channel Chiefs Welcome the Return of the VAR
The annual 2112 Channel Chief Outlook report finds vendors are turning back to resellers as they look to partners to resell services.
Podcast: Monetizing Every Seat With Services
Jason Bystrak, vice president of the cloud business unit at D&H, joins POD2112 to discuss the massive channel opportunity in XaaS and how vendors and solution providers can participate in the multibillion opportunity.
Future Channel Strategies Start with Newton’s Laws
If channel professionals want to prepare for future market conditions, they must start leaving their past behind.