Insights
Simplification Takes Center Stage
As the IT channel navigates the complexities of 2022, we’re seeing vendors take definite steps to simplify their partner programs. As of this writing, Dell Technologies is the latest major technology company to embrace a streamlined partner experience.
Community Call – March 15, 2022
RECAP: Examining Tech Industry Withdrawal from Russia; Highlighting Findings From the 2022 Channel Forecast
monday.com’s Sarit Chalamish on Flipping the Script on Partner Enablement
Larry Walsh talks to monday.com Senior Channel Partner Manager Sarit Chalamish about how vendors can step outside of their comfort zone and embrace creative business solutions to pave the way for unparalleled opportunities for growth and success across all levels of an organization.
Getting Comfortable Asking Uncomfortable Questions Regarding War
The situation in Ukraine is waking people to the prospects of what was thought impossible; now is the time to start getting comfortable planning for uncomfortable scenarios.
Getting Comfortable Asking Uncomfortable Questions Regarding War
Many people over the years have used variations of the quote “get comfortable being uncomfortable.” This rhetorical phrase is often used as a prerequisite for success amid change. Evolving technology, shifting priorities, new business models, and changing customer expectations don’t sit well with people who have made their bones on tried-and-true methodologies – or are comfortable with what they do and how they do it.
Channelnomics Success Story: Poly
As employees return to offices after months, and in some cases years, of working from home throughout the COVID-19 pandemic, employers find themselves facing new workforce challenges.
Insights on Ukraine
Tech companies everywhere are expressing outrage over Russia’s unprovoked attack on Ukraine, suspending and/or ceasing business operations in the region.
To help tech vendors make informed decisions in the weeks ahead, Channelnomics has created a list of trusted information resources on Ukraine. We’ll amend this list as developments arise and insights emerge.
Channelnomics Success Story: Poly
As employees return to offices after months, and in some cases years, of working from home throughout the COVID-19 pandemic, employers find themselves facing new workforce challenges. Among them is the need to upgrade office equipment to the same standards workers became accustomed to while working from home. This new reality has led to a surge in buying as evidenced by record PC sales in 2021, which jumped 14.8% over 2020 despite industrywide supply shortages.
The Role of Distribution in Service Delivery
Since the dawn of the Internet, everyone from futurists to pundits have predicted the disintermediation of distribution resulting from more technologies being sold online through marketplaces and e-commerce. To some, the role distribution plays in the service-based market seems to decline as fewer tangible products and durable goods need warehousing, logistics support, and credit and financing facilitation.
2022 Channel Chief Outlook Report
Download PDF There’s more trouble in sight for the tech space, but vendors remain confident
Channel Partners Look to Improve Sales Prowess in Post-COVID World
New Channelnomics Channel Forecast Study examines impacts of customer churn and more
The Great Tech Exodus from Russia
The list of tech companies leaving Russia is growing by the day. Here’s the latest.
GitLab’s Michelle Hodges on Spotlighting the Value of the Channel
Michelle Hodges, vice president of worldwide channels at GitLab, joins host Larry Walsh to discuss how channel executives can develop better relationships with board members while showcasing the benefits of the channel.
2022 Channel Forecast Report
Over the past two years, the channel absorbed the worst of the pandemic’s disruption, adjusting sales and service practices to support a rapid wholesale shift to remote work and e-commerce.
Channel of the Future 2030
Channelnomics is always looking forward to understand the impact of market and technology trends on go-to-market strategies and identify opportunities for channel professionals in their programs.
War Will Redefine the Channel Landscape
The Russian invasion of Ukraine raised the prospects of a major war and global instability to levels not seen in decades; the unfolding events will reshape the global economy and technology channel.
You Can Hike Prices Without Aggravating Partners
Everyone knows inflation in 2022 hit a 40-year high. Likewise, everyone understands how supply-chain disruptions, wage increases, and record customer demand continue to put pressure on vendors everywhere to lift prices.
Marketplace, Digital Sales & Omnichannel Trends
Marketplaces, e-commerce, omnichannel, and digital sales are go-to-market channels that continue to increase in importance. While digital sales were increasing rapidly even prior to the COVID-19 pandemic, restrictions enacted to safeguard public health made marketplaces and e-commerce indispensable to both suppliers and consumers.
Datto’s Rob Rae on Building Strong Managed Services Partnerships
Rob Rae, senior vice president of Datto, joins Channelnomics’ Changing Channels host Larry Walsh to discuss why vendors often struggle when building service channels and how to get the most out of MSP relationships.
2021 State of the U.S. Cloud Channel
In our last State of the U.S. Cloud Channel research report, we all but declared the emergence of cloud computing in the channel a fait accompli. The share of partners with active cloud service practices in 2019 was at an all-time high.
Channelnomics Community Call – Feb. 15, 2022
Going green may once have been a “nice-to-have” initiative, but it’s fast becoming an organizational imperative. A record drought in the Western U.S. – where many major technology companies are based – and a spate of natural disasters in 2021, the sixth hottest year on record, have done much to raise ecological consciousness in the channel.
Dealing With the ‘Big Numbers Hangover’
The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring.
The Changing Face of the Channel
In all the years we at Channelnomics have followed channels, partners, and tech go-to-market trends, we’ve never witnessed so much turnover within the vendor channel management ranks. Why now, and what does it all mean? We have some answers.
Digital Goes Green: The Business Case for
Environmental Sustainability in the ICT Industry
It’s one of a growing number of realities putting pressure on the information and communications technology (ICT) industry to embrace environmental sustainability.
Microsoft’s Craig Crescas on Leaning into the Power of Advanced Cloud Applications
Craig Crescas, Cloud Solution Architect at Microsoft, and Mathew Batterbee, Global Head of Business Applications at Ingram Micro Cloud, join Changing Channels host Larry Walsh to discuss how partners can leverage the benefits of advanced cloud applications and help customers do the same.