Podcast: Resiliency of Managed Services
Fred Voccola, CEO of managed service tool provider Kaseya, says MSPs are resilient to economic downturns, but he cautions that the world is experiencing depression-like economic conditions that will adversely affect MSPs as much as their customers.
The Mechanics of MDF Report 2020
Market development funds (MDF) and co-op marketing – foundational elements of vendors’ indirect-sales efforts – have been around as long as the technology channel itself. Yet these marketing initiatives generally lack clarity and standardization across the board.
Channel Six Sigma: Wringing Complexity Out Of GTM Programs
Technology vendors recognize the importance of ease of doing business with partners, yet they often make their programs and interactions needlessly complex, which costs them tremendously in terms of partner productivity and alignment
Benefits of a Successful Referral Program (2020)
Referral programs are more than opportunistic sales leads. Robust referral channel programs produce better sales opportunities that close faster and at higher values.
COVID-19 Pandemic Impact On Channel Partners
In the past few weeks, technology companies and their channel partners have been wrestling with the immediate and far-reaching effects of the novel coronavirus.
Podcast: MSPs Securing ‘Work From Home’
SolarWinds’ Tim Brown, vice president of security architecture, joins POD2112 to discuss the security implications of work-from-home and how MSPs are coping with this surge in demand for support.
Podcast: Customer-Centric Channels
Karl Fahrbach, chief partner officer at SAP, joins POD2112 to discuss the customer-centric model, how it applies to channels, and why it’s important even as the world deals with the COVID-19 pandemic.
Podcast: Supporting MSPs in Crisis
Mitigation measures are revealing providers’ strengths, weaknesses, and opportunities. IT By Design CEO Sunny Kaila joins POD2112 to discuss how MSPs are coping with COVID-19’s fallout.
Podcast: The ‘Corona Effect’
Meaghan Sullivan, head of global partner marketing and SME at SAP. joins POD2112 to share what’s happening on the channel marketing front lines and how the coronavirus could reshape marketing strategies in the long run.
Podcast: The Future of Distribution
Frank Vitagliano, CEO, Global Technology Distribution Council, joins POD2112 to discuss the evolving value of distribution and how distributors will remain relevant in the service era.
Most Desired Referral Incentives to Partners
Ranking incentives through best worst scaling with utility scores normalized to total 100, we found that instant cash rewards topped the list, followed by discounts for future purchase, free products, and free shipping.
Channel Chiefs Challenged to Demonstrate Value
In any given year, as many as one-quarter of channel professionals struggle to demonstrate or justify the value of channel programs and indirect routes to markets to their executive and management teams.
Channel Program Elements That Drive Partner Growth (2020)
2112 asked channel chiefs and professionals what are the most effective channel program elements that drive partner performance (sales, revenue, channel ROI). The results come from the 2112 Channel Chief Outlook: 2020 Edition.
Podcast: Smart IoT Manufacturing
CoreKinect CEO and co-founder Assar Badri and president and chief strategist John Horn join Pod2112’s Larry Walsh to discuss the smarter way to design and build IoT devices and systems.
Podcast: Monetizing Every Seat With Services
Jason Bystrak, vice president of the cloud business unit at D&H, joins POD2112 to discuss the massive channel opportunity in XaaS and how vendors and solution providers can participate in the multibillion opportunity.