Insights

As employees return to offices after months, and in some cases years, of working from home throughout the COVID-19 pandemic, employers find themselves facing new workforce challenges. Among them is the need to upgrade office equipment to the same standards workers became accustomed to while working from home. This new reality has led to a surge in buying as evidenced by record PC sales in 2021, which jumped 14.8% over 2020 despite industrywide supply shortages.

Since the dawn of the Internet, everyone from futurists to pundits have predicted the disintermediation of distribution resulting from more technologies being sold online through marketplaces and e-commerce. To some, the role distribution plays in the service-based market seems to decline as fewer tangible products and durable goods need warehousing, logistics support, and credit and financing facilitation.

Download PDF There’s more trouble in sight for the tech space, but vendors remain confident

New Channelnomics Channel Forecast Study examines impacts of customer churn and more

The list of tech companies leaving Russia is growing by the day. Here’s the latest.

Michelle Hodges, vice president of worldwide channels at GitLab, joins host Larry Walsh to discuss how channel executives can develop better relationships with board members while showcasing the benefits of the channel.

Over the past two years, the channel absorbed the worst of the pandemic’s disruption, adjusting sales and service practices to support a rapid wholesale shift to remote work and e-commerce.

Channelnomics is always looking forward to understand the impact of market and technology trends on go-to-market strategies and identify opportunities for channel professionals in their programs.

The Russian invasion of Ukraine raised the prospects of a major war and global instability to levels not seen in decades; the unfolding events will reshape the global economy and technology channel.

Everyone knows inflation in 2022 hit a 40-year high. Likewise, everyone understands how supply-chain disruptions, wage increases, and record customer demand continue to put pressure on vendors everywhere to lift prices.

Marketplaces, e-commerce, omnichannel, and digital sales are go-to-market channels that continue to increase in importance. While digital sales were increasing rapidly even prior to the COVID-19 pandemic, restrictions enacted to safeguard public health made marketplaces and e-commerce indispensable to both suppliers and consumers.

Rob Rae, senior vice president of Datto, joins Channelnomics’ Changing Channels host Larry Walsh to discuss why vendors often struggle when building service channels and how to get the most out of MSP relationships.

In our last State of the U.S. Cloud Channel research report, we all but declared the emergence of cloud computing in the channel a fait accompli. The share of partners with active cloud service practices in 2019 was at an all-time high.

Going green may once have been a “nice-to-have” initiative, but it’s fast becoming an organizational imperative. A record drought in the Western U.S. – where many major technology companies are based – and a spate of natural disasters in 2021, the sixth hottest year on record, have done much to raise ecological consciousness in the channel.

The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring.

In all the years we at Channelnomics have followed channels, partners, and tech go-to-market trends, we’ve never witnessed so much turnover within the vendor channel management ranks. Why now, and what does it all mean? We have some answers.

It’s one of a growing number of realities putting pressure on the information and communications technology (ICT) industry to embrace environmental sustainability.

Craig Crescas, Cloud Solution Architect at Microsoft, and Mathew Batterbee, Global Head of Business Applications at Ingram Micro Cloud, join Changing Channels host Larry Walsh to discuss how partners can leverage the benefits of advanced cloud applications and help customers do the same.

Inflation, supply-chain, and labor Issues will continue to weigh on the economy, creating a mixed bag of opportunities and challenges for the tech sector and channel.

Insights to help you navigate these confounding times

Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better leverage data to improve customer experience and communication across the channel.

For tech companies, the time to step up regarding sustainability is now. Doing so means including your entire supply chain.

Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods.

Louise McEvoy, vice president of U.S. channels at Trend Micro, joins Channelnomics Changing Channels host Larry Walsh to discuss how channel professionals can change their mindset and embrace the reality of change.

Many channel managers face persistent challenges in getting partners to meet their sales goals. Channelnomics research finds that as many as 60% of partners don’t have annual sales goals or plans of any kind.