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Partner relationship management (PRM) platforms have become indispensable for organizations to efficiently manage ...
Going to market through channels is imperative for many companies that simply can’t cover the total addressable market ...
Vendors should weigh carefully how AI fits with their agendas. For the past several years, cybersecurity has dominated ...
Expanded incentives, resources, and channel-led initiatives aim to drive growth in a competitive market. While many ...
Vendor departs from channel norms with shift away from discounts, embracing back–end rebates and sales incentives. Palo ...
As you consider how to put AI to use for your organization, take a moment to learn how your channel partners are ...
The airline’s modifications to its popular customer rewards program show the potential negative consequences of making ...
On the surface, the businesses of the IT industry’s intermediaries — distributors and technology services brokerages ...
Vendors and partners that focus on steady AI progress will benefit in the long haul. AI is having a moment. Across ...
Special-pricing opportunities address some limitations of marketplace transactions. B2B marketplaces are growing in ...
Acquisition consolidates analytics and SIEM, disrupts competitive dynamics — yet channel and product integration risks ...
Third-party cloud marketplaces such as the AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Platform ...
