Insights

The new ConnectWise Marketplace, an extension of an existing alliance system, enables MSPs to purchase and deploy applications from more than 400 vendors.

Planning the right amount of content at events is part art, part science; the reward for doing so is a top-notch attendee experience. Here are some ways to be smart about time-keeping.

Influencers are all around the sales process, shaping the behavior of partners and customers alike. Larry Walsh talks about what partnership leaders at the Channel Executive Council think about getting influence with influencers.

AI systems are expensive to build and maintain, driving up prices; the rising AI costs should compel vendors and partners to sell more on value than features.

A Channelnomics survey highlights the leading hyperscaler marketplaces where partners are sourcing products and driving technology sales for their customers.

Initiative aims to help ISVs identify international opportunities, set up in new regions and countries, and connect with local resellers.

The strategic initiative by Channelnomics and GTDC will bring together vendor leaders aiming to increase the value of partnering with EMEA distributors to support channel partners.

The launch of Intel’s new Core Ultra 200V, code-named Lunar Lake, highlights the opportunity for independent software vendors (ISVs) to drive innovation with optimized, feature-rich applications.

Nutanix is closely aligning its partner program update with prioritizing the capture of defecting VMware partners and customers. The question is whether this strategy will work beyond the short term.

A significant ‘event’ — the debut of a new channel chief, a product launch, or something else — can remind you to get your partner advisory board back on track. Here’s why and how to revitalize a PAB program that’s going stale.

Low-cost competitors are flooding the market with inexpensive goods and generous margins. Incumbent vendors are having difficulty countering the resulting market erosion. Perhaps a greater focus on ideal customer profiles is the answer.

This Channelnomics primer defines the role of non-transacting partners and outlines strategies for effectively engaging with them.

Everyone’s embracing reports that almost all enterprises are repatriating workloads from public clouds to local, on-premises infrastructure. The truth: The repatriation number is real but misleading.

Partners are independent companies, but they also have a vested interest in their vendors’ success. It’s imperative for vendors to not just broadcast information to partners but also take time to listen to them and get their feedback.

Vendors often see their partners as extensions of their sales teams, but in reality, partners

Channelnomics VP of Client Relations Amy Henderson attended Partnership Leaders’ Catalyst 2024 in Chicago, where the main theme was wellness. Here, she breaks down the topics discussed and best practices for incorporating wellness in channel programs.

As part of corporate-wide cost-cutting measures, Intel is slashing channel spending by 35% and plans a sweeping reorganization to simplify its channel program and maximize productivity and results.

PABs are a great way to get feedback to vendor partner programs. In this episode of Changing Channels, Larry Walsh speaks with Ivanti’s Michelle Hodges about the systematic approach she and her team take to running advisory boards.

ZT Systems will give AMD the system design capabilities to drive on-premises digital AI infrastructure and data center development — and help the chipmaker compete with rival Nvidia.

Channel teams are under constant pressure to drive partner performance, which is why they often seek ‘silver bullet’ incentives to address their challenges. Unfortunately, no one factor can resolve all channel problems.

Vendors can no longer put partners in neat columns based on legacy nomenclature. In this episode of In the Margins, Larry Walsh and Maddie Frank talk about the need to think of partners in terms of model alignments rather than traditional channel labels.

Channel indicators in the Q3 Channelnomics Partner Confidence Index find partners are seeing more opportunities for growth in the second half of 2024 despite mixed macroeconomic indicators.

For more than a quarter-century, the Channel Focus community has served as the meeting point of channel professionals and thought leaders. In this episode of ‘The Network Effect,’ Rod Baptie explains the enduring draw of this portfolio of events.

Managed services remain a strong segment of the channel, but they’re evolving amid changing business models, technologies, and customer expectations.

In this latest episode of Changing Channels, Cato Networks’ Frank Rauch offers some important lessons on how to effectively generate annual recurring revenue with and through channel partners.