Insights

When evaluating marketplaces, partners prefer providers with strong brand reputations, cost-effective operations, and technological compatibility.

The channel is gradually recovering from a dip in confidence. Channelnomics discusses the reasons why and provides an outlook for 2025 based on current trends.

Destination AI, a new initiative from the global technology distributor, is a good example of how distributors and vendors should structure the enablement of partners’ AI adoption.

The rapid growth of AI, cloud computing, and automation is pressuring resellers and service providers to quickly adapt their skills, resources, and sales capacity.

Red Hat recognizes the need to embrace ecosystems to meet customers’ evolving technology needs; Stefanie Chiras says collaboration is the means of making ecosystems work.

Channel data is meaningless unless all stakeholders agree in advance on what they’re measuring and how the intelligence will be used.

As more partners turn to marketplaces for sourcing, hyperscalers create both new opportunities and competitive risks, challenging traditional partner models while offering fresh avenues for growth.

In this primer, Channelnomics explains the different ways that partners make money and how vendors can influence sales through compensation and incentives.

Federal probe into tech distributor highlights growing scrutiny of channel pricing. rebate, and incentive practices. The details, however, remain unclear at this time.

CoClo is setting out to change channel chief’s minds about the power and value of referrals programs and management systems through its revolutionary service.

HPE, in partnership with NVIDIA, has launched its HPE Private Cloud AI initiative, providing partners and customers with new infrastructure, use cases and support for GenAI systems based in private clouds.

NinjaOne is fast becoming the leading alternative to the top incumbents and is taking aim at becoming the market leader. In the latest Changing Channels podcast, NinjaOne CEO Sal Sferlazza shares his lessons for success.

The new ConnectWise Marketplace, an extension of an existing alliance system, enables MSPs to purchase and deploy applications from more than 400 vendors.

Planning the right amount of content at events is part art, part science; the reward for doing so is a top-notch attendee experience. Here are some ways to be smart about time-keeping.

Influencers are all around the sales process, shaping the behavior of partners and customers alike. Larry Walsh talks about what partnership leaders at the Channel Executive Council think about getting influence with influencers.

AI systems are expensive to build and maintain, driving up prices; the rising AI costs should compel vendors and partners to sell more on value than features.

A Channelnomics survey highlights the leading hyperscaler marketplaces where partners are sourcing products and driving technology sales for their customers.

Initiative aims to help ISVs identify international opportunities, set up in new regions and countries, and connect with local resellers.

The strategic initiative by Channelnomics and GTDC will bring together vendor leaders aiming to increase the value of partnering with EMEA distributors to support channel partners.

The launch of Intel’s new Core Ultra 200V, code-named Lunar Lake, highlights the opportunity for independent software vendors (ISVs) to drive innovation with optimized, feature-rich applications.

Nutanix is closely aligning its partner program update with prioritizing the capture of defecting VMware partners and customers. The question is whether this strategy will work beyond the short term.

A significant ‘event’ — the debut of a new channel chief, a product launch, or something else — can remind you to get your partner advisory board back on track. Here’s why and how to revitalize a PAB program that’s going stale.

Low-cost competitors are flooding the market with inexpensive goods and generous margins. Incumbent vendors are having difficulty countering the resulting market erosion. Perhaps a greater focus on ideal customer profiles is the answer.

This Channelnomics primer defines the role of non-transacting partners and outlines strategies for effectively engaging with them.

Everyone’s embracing reports that almost all enterprises are repatriating workloads from public clouds to local, on-premises infrastructure. The truth: The repatriation number is real but misleading.