Insights

Mitigation measures are revealing providers’ strengths, weaknesses, and opportunities. IT By Design CEO Sunny Kaila joins POD2112 to discuss how MSPs are coping with COVID-19’s fallout.

Meaghan Sullivan, head of global partner marketing and SME at SAP. joins POD2112 to share what’s happening on the channel marketing front lines and how the coronavirus could reshape marketing strategies in the long run.

Frank Vitagliano, CEO, Global Technology Distribution Council, joins POD2112 to discuss the evolving value of distribution and how distributors will remain relevant in the service era.

Ranking incentives through best worst scaling with utility scores normalized to total 100, we found that instant cash rewards topped the list, followed by discounts for future purchase, free products, and free shipping.

In any given year, as many as one-quarter of channel professionals struggle to demonstrate or justify the value of channel programs and indirect routes to markets to their executive and management teams.

2112 asked channel chiefs and professionals what are the most effective channel program elements that drive partner performance (sales, revenue, channel ROI). The results come from the 2112 Channel Chief Outlook: 2020 Edition.

CoreKinect CEO and co-founder Assar Badri and president and chief strategist John Horn join Pod2112’s Larry Walsh to discuss the smarter way to design and build IoT devices and systems.

Jason Bystrak, vice president of the cloud business unit at D&H, joins POD2112 to discuss the massive channel opportunity in XaaS and how vendors and solution providers can participate in the multibillion opportunity.