Insights
![Competition Between GSIs and Large Resellers on the Rise](https://channelnomics.com/wp-content/uploads/2024/06/Larry-Bryn-768x424.png)
Competition Between GSIs and Large Resellers on the Rise
Competition between global systems integrators (GSIs) and large resellers is intensifying. Both entities, pivotal in delivering IT solutions across diverse sectors, increasingly overlap in roles and markets, creating a battleground for dominance.
![For Zscaler’s Partners, Success Is All About Security Services](https://channelnomics.com/wp-content/uploads/2024/06/Karl-Soderlund-768x512.jpg)
For Zscaler’s Partners, Success Is All About Security Services
Zscaler elevates partner potential by highlighting security services and multi-vendor integrations at the annual Zenith Live 24 conference.
![New Report: SMBs Reliant on Partners for Artificial Intelligence Projects](https://channelnomics.com/wp-content/uploads/2024/06/DALL·E-2024-06-11-14.47.17-A-dynamic-image-in-a-16_9-ratio-depicting-the-theme-of-a-blog-focused-on-AI-buying-trends-among-SMBs-and-the-crucial-role-of-managed-service-providers-768x439.webp)
New Report: SMBs Reliant on Partners for Artificial Intelligence Projects
New global research by Channelnomics and Pax8 finds that small and midsize businesses are leaning on resellers, integrators, and service providers to support their artificial intelligence projects.
![Return to Growth Is Here, but There’s a Catch](https://channelnomics.com/wp-content/uploads/2024/06/DALL·E-2024-06-10-07.12.27-Illustrate-the-resurgence-in-the-technology-market-and-channel.-Depict-a-bustling-corporate-office-environment-with-diverse-professionals-men-and-wom-768x439.webp)
Return to Growth Is Here, but There’s a Catch
Artificial intelligence and other catalysts are pushing the IT market back to growth mode, but other factors could impede increases in sales activity.
![Portugal Boasts a Vibrant, Growing Channel Community](https://channelnomics.com/wp-content/uploads/2024/06/Maddie-Larry-Lisbon-768x460.png)
Portugal Boasts a Vibrant, Growing Channel Community
Portugal is a small market, even by European standards. Yet, it has a vibrant community of more than 6,000 resellers and service providers that is growing rapidly through their support of mostly small and midsized businesses.
![Sustainability Comes Into Focus at GTDC EMEA Summit](https://channelnomics.com/wp-content/uploads/2024/06/Maddie-and-Larry-Netherlands-768x447.png)
Sustainability Comes Into Focus at GTDC EMEA Summit
The Global Technology Distribution Council (GTDC) and its members continue developing insights and resources to help vendors and partners select environmentally friendly products and promote sustainability initiatives.
![Partners’ Top Sources for Market and Economic Trends](https://channelnomics.com/wp-content/uploads/2024/06/DALL·E-2024-06-04-10.31.30-A-high-quality-photographic-style-image-illustrating-the-sources-of-economic-trends-data-in-a-business-tone.-The-image-should-feature-a-modern-office-768x439.webp)
Partners’ Top Sources for Market and Economic Trends
Partners are gravitating to economic think tanks and professional journals over traditional tech sources for insights and guidance.
![The Value of Distribution](https://channelnomics.com/wp-content/uploads/2024/06/Distribution-Report_Hero-768x436.jpg)
The Value of Distribution
This report by Channelnomics, combining survey results and additional research, illustrates the evolution of distribution’s role from underrated to essential in channel and GTM strategies.
![Moderna’s Decision to Go It Alone Shows Importance of Project Management](https://channelnomics.com/wp-content/uploads/2024/06/DALL·E-2024-06-04-07.59.25-An-image-depicting-drug-manufacturing-and-IT-management.-On-one-side-show-a-high-tech-pharmaceutical-lab-with-scientists-in-lab-coats-working-with-ad-768x439.webp)
Moderna’s Decision to Go It Alone Shows Importance of Project Management
The drugmaker has made a strategic decision to transition away from IT consultants and integrators to build and manage its own systems.
![Dispelling the Mysteries of Technology Services Distributors](https://channelnomics.com/wp-content/uploads/2024/06/Adam-Edwards-Title-Card-768x432.png)
Dispelling the Mysteries of Technology Services Distributors
An inside look at how technology services distributors (TSDs) are evolving to become services sales powerhouses.
![Vendors Seek to Regulate Distribution Through Programs, Standards](https://channelnomics.com/wp-content/uploads/2024/05/distribution-coverage-768x439.webp)
Vendors Seek to Regulate Distribution Through Programs, Standards
Vendors are looking to create distribution programs similar to their partner programs to bring order to their two-tier relationships; programs, though, may not always be the best answer.
![Hyperscaler Sales Without Hosting Commitment](https://channelnomics.com/wp-content/uploads/2024/05/Hyperscaler_Sales_Hero-768x386.jpg)
Hyperscaler Sales Without Hosting Commitment
In this comprehensive guide, we explore the policies and procedures for selling software and SaaS through the marketplaces of major hyperscalers such as AWS, Microsoft Azure, and GCP.
![Partner Advisory Boards: A Vendor User Manual](https://channelnomics.com/wp-content/uploads/2024/05/Channelnomics-PAB-hero-768x430.jpg)
Partner Advisory Boards: A Vendor User Manual
Partner programs are a matrix of complex relationships and interdependencies. Managing the intricacies and expectations of one-to-one partnerships is challenging enough. Understanding and engaging with large partner ecosystems multiplies the communication complexity exponentially.
![Cisco Appoints Splunk’s Gary Steele to Lead Go to Markets, Partnerships](https://channelnomics.com/wp-content/uploads/2024/05/Gary-Steele-768x432.png)
Cisco Appoints Splunk’s Gary Steele to Lead Go to Markets, Partnerships
Steele will replace channel veteran Jeff Sharritts, lead the integration of Splunk’s partners into the Cisco program, and help transform Cisco’s positioning as a software and service vendor.
![Genesys Infuses Innovations Into its Customer Experience Ecosystem](https://channelnomics.com/wp-content/uploads/2024/05/Genesys-Keynote_Tony-Bates-CEO-3-768x512.jpeg)
Genesys Infuses Innovations Into its Customer Experience Ecosystem
At its Xperience24 conference, Genesys emphasized to customers that its partners are the source of true value in the adoption of its customer experience platform.
![ServiceNow’s Erica Volini: The Ecosystem Power Change Agent](https://channelnomics.com/wp-content/uploads/2024/05/Erica-Volini-ServiceNow-768x432.jpg)
ServiceNow’s Erica Volini: The Ecosystem Power Change Agent
Volini and her team have transformed the vendor into a ‘partner-first’ organization committed to promoting the value and success of its resellers, implementors, MSPs, and application developers.
![HP Introduces Role-Based AI Training for Partners](https://channelnomics.com/wp-content/uploads/2024/05/DALL·E-2024-05-13-06.09.41-A-sleek-modern-office-setting-showcasing-an-AI-enabled-personal-computer.-The-scene-depicts-a-high-tech-workstation-with-a-futuristic-design-promine-768x439.webp)
HP Introduces Role-Based AI Training for Partners
The HP Future Ready AI MasterClass will provide resellers and integrators in the Amplify partner program with the fundamental training for selling and supporting artificial intelligence products.
![Red Hat Exemplifies Evolving Nature of Vendor Partnerships](https://channelnomics.com/wp-content/uploads/2024/05/DALL·E-2024-05-09-09.32.38-A-futuristic-scene-showcasing-an-innovative-partnership-in-the-automotive-industry-featuring-a-smart-car-integrated-with-advanced-technology.-The-sce-768x439.webp)
Red Hat Exemplifies Evolving Nature of Vendor Partnerships
The string of announcements made at Red Hat Summit 2024 is reflective of how vendors are increasing collaboration with peers to leverage respective strengths and create value-accreting products.
![Turning Risk Management Into an Operational Enabler](https://channelnomics.com/wp-content/uploads/2024/05/ServiceNow-Risk-Panel-768x432.jpg)
Turning Risk Management Into an Operational Enabler
An expert partner panel at the ServiceNow Knowledge 2024 conference advises enterprises to stop thinking about risk management as an inhibitor and turn it into a business enabler.
![Monetary Partner Incentives Shouldn’t Be Your First Move](https://channelnomics.com/wp-content/uploads/2024/05/DALL·E-2024-05-06-07.05.47-A-detailed-and-realistic-image-of-a-leather-wallet-filled-with-various-banknotes.-The-wallet-is-slightly-open-revealing-multiple-currencies-including-768x439.webp)
Monetary Partner Incentives Shouldn’t Be Your First Move
Rather than reaching for incentives and money to motivate partners, partnership leaders should focus on the things that remove friction from the go-to-market relationship.
![Kaseya Introduces Single License for Managed Services](https://channelnomics.com/wp-content/uploads/2024/05/DALL·E-2024-05-02-06.45.42-A-high-resolution-photographic-quality-image-in-a-16_9-aspect-ratio-depicting-a-Swiss-Army-Knife-symbolizing-versatility-and-multifunctionality.-The-768x439.webp)
Kaseya Introduces Single License for Managed Services
Kaseya calls its Kaseya 365 model a ‘game-changer’ that gives MSPs an economical one-stop shop. Others say it won’t change the nature of managed services significantly.
![Partners Plan Increased Reinvestment in Sales, Marketing, and More](https://channelnomics.com/wp-content/uploads/2024/04/Reinvestment-in-Business-768x439.webp)
Partners Plan Increased Reinvestment in Sales, Marketing, and More
Channel partners are poised to increase investment in their businesses in 2024, focusing on sales growth, marketing initiatives, technical capabilities, and portfolio expansion.
![Inside Intel’s Artificial Intelligence Innovations, Enablement Strategy](https://channelnomics.com/wp-content/uploads/2024/04/DALL·E-2024-04-27-14.56.16-A-conceptual-visualization-of-a-high-tech-environment-inspired-by-Intels-artificial-intelligence-innovations.-The-image-should-convey-a-sense-of-adva-768x439.webp)
Inside Intel’s Artificial Intelligence Innovations, Enablement Strategy
Chipmaker’s strategic partnerships, advanced hardware, and open-platform approach drive the future of enterprise artificial intelligence.
![Taking Time to Go Slow](https://channelnomics.com/wp-content/uploads/2024/09/Mexico-768x437.jpg)
Taking Time to Go Slow
Many people in the channel are in a hurry to get things done. When given a task, the first thing channel pros often do is jump into “solve mode,” which is quickly followed by “action mode” to make the task happen as quickly as possible.
![6 Tips for Effective Selling Through Hyperscaler Marketplaces](https://channelnomics.com/wp-content/uploads/2024/04/455d5e9f-7788-4c90-b7f8-05c5b33e9b36-768x439.webp)
6 Tips for Effective Selling Through Hyperscaler Marketplaces
Success selling through hyperscaler marketplaces isn’t automatic; it requires planning, investment, and effort. Here are some tips for maximizing their value return.