Insights

A federal court’s ruling that Google is a monopoly could lead to regulators scrutinizing whether technology portfolios, platforms, and ecosystems also violate antitrust laws.

The average partner sources most of their products and services through distribution and works with several distributors regularly, but most have a preferred primary distributor.

Early-stage startups bring innovation to the market and need the channel to cover the addressable market, but they often lack the appeal and resources to make partnerships attractive and rewarding.

In this second Partner Confidence Index (PCI) report, Channelnomics explores an upswing in partner confidence that it believes will continue through the rest of 2024 and gain strength next year.

Doubts are rising on the vendor and channel communities’ ability to leverage artificial intelligence (AI) to drive growth; the market may be in a bubble, but that’s part of the natural development lifecycle.

A well-structured distribution program can help vendors align market focus, enhance performance metrics, ensure consistent operations across distribution networks, and manage costs.

In this third and final blog in a series about ecosystem pillars, we explore the issue of divvying up the spoils of an engagement, taking a look at various monetization scenarios and discussing ways to help partners navigate the monetization of ecosystems.

The merger of ALSO and Westcoast is part of an ongoing consolidation of the European distribution landscape as distributors look to advance their market coverage and capabilities.

Artificial intelligence is drawing tremendous interest from customers looking to capitalize on this revolutionary technology; the challenge for vendors and partners is getting access to artificial intelligence budgets.

In this second of a three-part blog series on ecosystems, we discuss the issue of trust. Without it, opportunity and monetization mean nothing. But who holds the responsibility of managing trust within an ecosystem?

Managed services have long operated on a best-of-breed basis. Now Kaseya has upended that model with a low-cost consolidated package, seeking to redefine the economics of partner-led services. Mike DePalma, vice president of business development at Kaseya, joins Changing Channels to explain.

In this first of a three-part blog series on ecosystems. we contemplate whether you can have an ecosystem without customer engagement or a market opportunity.

Security vendor CrowdStrike will face scrutiny after its bad software update, but the situation doesn’t create an immediate competitive displacement opportunity.

Many channel professionals are challenged in finding new career opportunities; Channelnomics recommends these tips for preparing for job applications and interviews.

Microsoft has introduced changes to its partner program, including a realignment of events, more artificial intelligence purchasing options, and updates to technical specifications.

Mergers and acquisitions significantly alter the landscape for channel organizations and their partners. Integrating two companies isn’t merely an administrative task; it requires careful study, thorough planning, and precise execution.

Vendors need to take note that most partners’ expectations of artificial intelligence are as a means of improving their businesses, not necessarily as a selling opportunity.

Women face extraordinary challenges in building channel careers and maintaining balance with their home responsibilities, particularly motherhood. In this special edition of Changing Channels, we explore how three channel leaders achieved success.

Vendors are not passive participants in ecosystem development; they must take an active role in fostering ecosystem relationships amongst partners.

Today’s female channel powerhouses still seek the mythological work-life balance. Channelnomics VP of Professional Services Bryn Nettesheim talks things through with channel execs from Channel Maven, ServiceNow, and Proofpoint.

The antitrust complaint alleges that Microsoft has an unfair advantage in the way it sets up and sells its Teams collaboration system; changes could benefit both the channel ecosystem and customers.

The Channelnomics Partner Confidence Index reveals an unexpectedly strong Q2 outlook in European countries, outpacing North America despite regional challenges.

When it comes to getting together with partners, vendors have options — chief among them, partner summits, partner advisory boards, and executive councils. Each has distinct objectives, and vendors need to understand and leverage the differences.

Mapping objectives to events — partner summits, partner advisory boards, and executive councils — is key to optimizing your partner relationships and maximizing engagement.

Everyone wants data to validate their channel strategies and operations, but the industry is awash in bad numbers that are often out of context or just plain wrong.