Insights

Partners are independent companies, but they also have a vested interest in their vendors’ success. It’s imperative for vendors to not just broadcast information to partners but also take time to listen to them and get their feedback.

Vendors often see their partners as extensions of their sales teams, but in reality, partners

Channelnomics VP of Client Relations Amy Henderson attended Partnership Leaders’ Catalyst 2024 in Chicago, where the main theme was wellness. Here, she breaks down the topics discussed and best practices for incorporating wellness in channel programs.

As part of corporate-wide cost-cutting measures, Intel is slashing channel spending by 35% and plans a sweeping reorganization to simplify its channel program and maximize productivity and results.

PABs are a great way to get feedback to vendor partner programs. In this episode of Changing Channels, Larry Walsh speaks with Ivanti’s Michelle Hodges about the systematic approach she and her team take to running advisory boards.

ZT Systems will give AMD the system design capabilities to drive on-premises digital AI infrastructure and data center development — and help the chipmaker compete with rival Nvidia.

Channel teams are under constant pressure to drive partner performance, which is why they often seek ‘silver bullet’ incentives to address their challenges. Unfortunately, no one factor can resolve all channel problems.

Vendors can no longer put partners in neat columns based on legacy nomenclature. In this episode of In the Margins, Larry Walsh and Maddie Frank talk about the need to think of partners in terms of model alignments rather than traditional channel labels.

Channel indicators in the Q3 Channelnomics Partner Confidence Index find partners are seeing more opportunities for growth in the second half of 2024 despite mixed macroeconomic indicators.

For more than a quarter-century, the Channel Focus community has served as the meeting point of channel professionals and thought leaders. In this episode of ‘The Network Effect,’ Rod Baptie explains the enduring draw of this portfolio of events.

Managed services remain a strong segment of the channel, but they’re evolving amid changing business models, technologies, and customer expectations.

In this latest episode of Changing Channels, Cato Networks’ Frank Rauch offers some important lessons on how to effectively generate annual recurring revenue with and through channel partners.

A federal court’s ruling that Google is a monopoly could lead to regulators scrutinizing whether technology portfolios, platforms, and ecosystems also violate antitrust laws.

The average partner sources most of their products and services through distribution and works with several distributors regularly, but most have a preferred primary distributor.

Early-stage startups bring innovation to the market and need the channel to cover the addressable market, but they often lack the appeal and resources to make partnerships attractive and rewarding.

In this second Partner Confidence Index (PCI) report, Channelnomics explores an upswing in partner confidence that it believes will continue through the rest of 2024 and gain strength next year.

Doubts are rising on the vendor and channel communities’ ability to leverage artificial intelligence (AI) to drive growth; the market may be in a bubble, but that’s part of the natural development lifecycle.

A well-structured distribution program can help vendors align market focus, enhance performance metrics, ensure consistent operations across distribution networks, and manage costs.

In this third and final blog in a series about ecosystem pillars, we explore the issue of divvying up the spoils of an engagement, taking a look at various monetization scenarios and discussing ways to help partners navigate the monetization of ecosystems.

The merger of ALSO and Westcoast is part of an ongoing consolidation of the European distribution landscape as distributors look to advance their market coverage and capabilities.

Artificial intelligence is drawing tremendous interest from customers looking to capitalize on this revolutionary technology; the challenge for vendors and partners is getting access to artificial intelligence budgets.

In this second of a three-part blog series on ecosystems, we discuss the issue of trust. Without it, opportunity and monetization mean nothing. But who holds the responsibility of managing trust within an ecosystem?

Managed services have long operated on a best-of-breed basis. Now Kaseya has upended that model with a low-cost consolidated package, seeking to redefine the economics of partner-led services. Mike DePalma, vice president of business development at Kaseya, joins Changing Channels to explain.

In this first of a three-part blog series on ecosystems. we contemplate whether you can have an ecosystem without customer engagement or a market opportunity.

Security vendor CrowdStrike will face scrutiny after its bad software update, but the situation doesn’t create an immediate competitive displacement opportunity.