Insights

This new, free program from Channelnomics offers to channel professionals seeking new career opportunities access to support and resources to prepare themselves for job interviews and new positions.

Non-transacting partners have influence over customers’ purchasing considerations; engaging with these partners requires open communication and active influencing.

Partner confidence continues to languish despite the fact that most channel companies express optimism about increasing revenue, profits, operating capacity, and operational performance.

Ecosystems depend on ISVs to deliver applications that extend the value of their connected systems, but identifying and partnering with ISVs isn’t easy. In this episode of Changing Channels, experts reveal best practices for connecting with them.

After years of scrutiny, Russia-based Kaspersky will be unable to sell its security software to American companies and consumers. The ban goes into effect at the end of September, giving businesses and consumers time to switch to alternatives.

The Department of Justice is suing Adobe, accusing the SaaS vendor of making subscription cancellation a difficult process; the lawsuit is a warning to other vendors selling through the recurring-revenue model.

Competition between global systems integrators (GSIs) and large resellers is intensifying. Both entities, pivotal in delivering IT solutions across diverse sectors, increasingly overlap in roles and markets, creating a battleground for dominance.

Zscaler elevates partner potential by highlighting security services and multi-vendor integrations at the annual Zenith Live 24 conference.

New global research by Channelnomics and Pax8 finds that small and midsize businesses are leaning on resellers, integrators, and service providers to support their artificial intelligence projects.

Artificial intelligence and other catalysts are pushing the IT market back to growth mode, but other factors could impede increases in sales activity.

Portugal is a small market, even by European standards. Yet, it has a vibrant community of more than 6,000 resellers and service providers that is growing rapidly through their support of mostly small and midsized businesses.

The Global Technology Distribution Council (GTDC) and its members continue developing insights and resources to help vendors and partners select environmentally friendly products and promote sustainability initiatives.

Partners are gravitating to economic think tanks and professional journals over traditional tech sources for insights and guidance.

This report by Channelnomics, combining survey results and additional research, illustrates the evolution of distribution’s role from underrated to essential in channel and GTM strategies.

The drugmaker has made a strategic decision to transition away from IT consultants and integrators to build and manage its own systems.

An inside look at how technology services distributors (TSDs) are evolving to become services sales powerhouses.

Vendors are looking to create distribution programs similar to their partner programs to bring order to their two-tier relationships; programs, though, may not always be the best answer.

In this comprehensive guide, we explore the policies and procedures for selling software and SaaS through the marketplaces of major hyperscalers such as AWS, Microsoft Azure, and GCP.

Partner programs are a matrix of complex relationships and interdependencies. Managing the intricacies and expectations of one-to-one partnerships is challenging enough. Understanding and engaging with large partner ecosystems multiplies the communication complexity exponentially.

Steele will replace channel veteran Jeff Sharritts, lead the integration of Splunk’s partners into the Cisco program, and help transform Cisco’s positioning as a software and service vendor.

At its Xperience24 conference, Genesys emphasized to customers that its partners are the source of true value in the adoption of its customer experience platform.

Volini and her team have transformed the vendor into a ‘partner-first’ organization committed to promoting the value and success of its resellers, implementors, MSPs, and application developers.

The HP Future Ready AI MasterClass will provide resellers and integrators in the Amplify partner program with the fundamental training for selling and supporting artificial intelligence products.

The string of announcements made at Red Hat Summit 2024 is reflective of how vendors are increasing collaboration with peers to leverage respective strengths and create value-accreting products.

An expert partner panel at the ServiceNow Knowledge 2024 conference advises enterprises to stop thinking about risk management as an inhibitor and turn it into a business enabler.