Insights

Many channel professionals are challenged in finding new career opportunities; Channelnomics recommends these tips for preparing for job applications and interviews.

Microsoft has introduced changes to its partner program, including a realignment of events, more artificial intelligence purchasing options, and updates to technical specifications.

Mergers and acquisitions significantly alter the landscape for channel organizations and their partners. Integrating two companies isn’t merely an administrative task; it requires careful study, thorough planning, and precise execution.

Vendors need to take note that most partners’ expectations of artificial intelligence are as a means of improving their businesses, not necessarily as a selling opportunity.

Women face extraordinary challenges in building channel careers and maintaining balance with their home responsibilities, particularly motherhood. In this special edition of Changing Channels, we explore how three channel leaders achieved success.

Vendors are not passive participants in ecosystem development; they must take an active role in fostering ecosystem relationships amongst partners.

Today’s female channel powerhouses still seek the mythological work-life balance. Channelnomics VP of Professional Services Bryn Nettesheim talks things through with channel execs from Channel Maven, ServiceNow, and Proofpoint.

The antitrust complaint alleges that Microsoft has an unfair advantage in the way it sets up and sells its Teams collaboration system; changes could benefit both the channel ecosystem and customers.

The Channelnomics Partner Confidence Index reveals an unexpectedly strong Q2 outlook in European countries, outpacing North America despite regional challenges.

When it comes to getting together with partners, vendors have options — chief among them, partner summits, partner advisory boards, and executive councils. Each has distinct objectives, and vendors need to understand and leverage the differences.

Mapping objectives to events — partner summits, partner advisory boards, and executive councils — is key to optimizing your partner relationships and maximizing engagement.

Everyone wants data to validate their channel strategies and operations, but the industry is awash in bad numbers that are often out of context or just plain wrong.

This new, free program from Channelnomics offers to channel professionals seeking new career opportunities access to support and resources to prepare themselves for job interviews and new positions.

Non-transacting partners have influence over customers’ purchasing considerations; engaging with these partners requires open communication and active influencing.

Partner confidence continues to languish despite the fact that most channel companies express optimism about increasing revenue, profits, operating capacity, and operational performance.

Ecosystems depend on ISVs to deliver applications that extend the value of their connected systems, but identifying and partnering with ISVs isn’t easy. In this episode of Changing Channels, experts reveal best practices for connecting with them.

After years of scrutiny, Russia-based Kaspersky will be unable to sell its security software to American companies and consumers. The ban goes into effect at the end of September, giving businesses and consumers time to switch to alternatives.

The Department of Justice is suing Adobe, accusing the SaaS vendor of making subscription cancellation a difficult process; the lawsuit is a warning to other vendors selling through the recurring-revenue model.

Competition between global systems integrators (GSIs) and large resellers is intensifying. Both entities, pivotal in delivering IT solutions across diverse sectors, increasingly overlap in roles and markets, creating a battleground for dominance.

Zscaler elevates partner potential by highlighting security services and multi-vendor integrations at the annual Zenith Live 24 conference.

New global research by Channelnomics and Pax8 finds that small and midsize businesses are leaning on resellers, integrators, and service providers to support their artificial intelligence projects.

Artificial intelligence and other catalysts are pushing the IT market back to growth mode, but other factors could impede increases in sales activity.

Portugal is a small market, even by European standards. Yet, it has a vibrant community of more than 6,000 resellers and service providers that is growing rapidly through their support of mostly small and midsized businesses.

The Global Technology Distribution Council (GTDC) and its members continue developing insights and resources to help vendors and partners select environmentally friendly products and promote sustainability initiatives.

Partners are gravitating to economic think tanks and professional journals over traditional tech sources for insights and guidance.