Insights

Rather than reaching for incentives and money to motivate partners, partnership leaders should focus on the things that remove friction from the go-to-market relationship.

Kaseya calls its Kaseya 365 model a ‘game-changer’ that gives MSPs an economical one-stop shop. Others say it won’t change the nature of managed services significantly.

Channel partners are poised to increase investment in their businesses in 2024, focusing on sales growth, marketing initiatives, technical capabilities, and portfolio expansion.

Chipmaker’s strategic partnerships, advanced hardware, and open-platform approach drive the future of enterprise artificial intelligence.

Many people in the channel are in a hurry to get things done. When given a task, the first thing channel pros often do is jump into “solve mode,” which is quickly followed by “action mode” to make the task happen as quickly as possible.

Success selling through hyperscaler marketplaces isn’t automatic; it requires planning, investment, and effort. Here are some tips for maximizing their value return.

SAP credits its partner ecosystem with creating systems that generate value and maintain customer demand for its cloud-based products.

Channelnomics has identified seven significant challenges that will impede the adoption of artificial intelligence systems. The good news? They’re also great opportunities for vendors and partners.

Microsoft will allow partners, under certain conditions, to transfer cloud subscriptions to other partners, relieving the financial risk incurred on defective accounts.

Channel influencers hold significant sway over partner perceptions and customer purchasing decisions, making it crucial for vendors to identify these key players and understand their motivations to leverage their influence and drive channel sales effectively.

Channelnomics introduces CAPTURE, a framework that emphasizes the need for continuous customer engagement through feedback on service utilization, the activation of unrecognized benefits, and the correction of unmet expectations.

At Channel Focus Virtual, three partnership experts offer advice on building effective strategies that result in higher outcomes with GSIs.

Sustainability is becoming a significant criterion in customers’ supplier and product selection processes, and vendors like HP are making being sustainable a part of their channel programs.

Model N’s management says being acquired by Vista will give it the latitude to make changes in a challenging market.

Las Vegas became the epicenter of AI as Google Cloud Next unfolded, showcasing a deluge of new offerings.

The new Zebra program provides partners with resources and support to demonstrate their sustainability practices.

Non-technology businesses are increasingly participating in the channel ecosystem, influencing partners and end users.

Amy Henderson of Channelnomics drives home the importance of tailoring your ecosystem to end-user needs.

In a surprise move, Google is cutting partner Workspace renewal discounts by 40% and refocusing on new account acquisitions; the move could put Google’s recurring revenue model at risk

Ecosystems are the rage, not just transforming the channel but seemingly replacing it; but there

Training, enablement and business development support tops partners’ list of the most important channel program attributes this year.

Channelnomics aims to dispel ecosystem myths, misunderstandings, and misconceptions.

The demand for electric is outpacing demand for data center capacity, which could slow cloud computing and artificial intelligence development.

It’s a month to celebrate our progress, but we can’t be complacent when there’s still so much to do.

Vendors are doing more than just eliminating positions; they’re changing the role and meaning of channel leadership positions and, in the process, displacing seasoned professionals