Insights
![The Impact of Tech Layoffs on DEI Initiatives](https://channelnomics.com/wp-content/uploads/2024/02/Title-Card-768x432.png)
The Impact of Tech Layoffs on DEI Initiatives
David Lee, a DEI advocate, discusses the layoff trend and its impact on diversity in the technology industry.
![Skyhigh Services Ascend With New Program Update](https://channelnomics.com/wp-content/uploads/2024/02/Fighter-Jet-Climbing-768x439.webp)
Skyhigh Services Ascend With New Program Update
Skyhigh Security updated its partner program to include professional services, specializations to increase MSPs value to customers.
![Arcserve’s Sudden Cloud Exit: A Lesson in What Not to Do](https://channelnomics.com/wp-content/uploads/2024/02/Arcserve-photo-768x439.webp)
Arcserve’s Sudden Cloud Exit: A Lesson in What Not to Do
Arcserve’s abrupt cloud services exit will hurt partners and give other vendors a lesson in what not to do.
![2024 Channel Forecast Report](https://channelnomics.com/wp-content/uploads/2024/02/Channel-Forecast-Hero-Art-768x430.jpeg)
2024 Channel Forecast Report
While there’s ample optimism in the channel for 2023, challenges loom. Vendors are scaling back channel budgets and program investments.
![Artificial Intelligence Reality Check: Balancing Hype and Potential](https://channelnomics.com/wp-content/uploads/2024/02/Artificial-Intelligence-768x439.webp)
Artificial Intelligence Reality Check: Balancing Hype and Potential
Artificial intelligence (AI) will radically change the IT market, channel, and world, but it’s not going to happen overnight despite the massive exuberance being poured on technology.
![Finding Satisfaction in Technology Distributors](https://channelnomics.com/wp-content/uploads/2024/02/GTDC-Shot.png)
Finding Satisfaction in Technology Distributors
Channelnomics and GTDC’s survey finds North American and European vendors and partners highly satisfied with their distributors’ support in market objectives.
![Zebra Enabling Partners for Growth in 2024](https://channelnomics.com/wp-content/uploads/2024/02/Zebra-768x396.png)
Zebra Enabling Partners for Growth in 2024
Businesses are beginning to resume investments in infrastructure and automation, anticipating growth potential in 2024
![Survey: Vendors, Partners Highly Satisfied With Distribution](https://channelnomics.com/wp-content/uploads/2024/02/Distribution-768x439.png)
Survey: Vendors, Partners Highly Satisfied With Distribution
A study by Channelnomics and the Global Technology Distribution Council (GTDC) found vendors and partners are highly reliant on distributors in reaching and servicing the addressable market.
![Dell Focuses on Future Tech, Collaboration With Program Update](https://channelnomics.com/wp-content/uploads/2024/02/Dell-768x431.jpg)
Dell Focuses on Future Tech, Collaboration With Program Update
Dell’s new partner program enhancements focus on AI, edge computing, and increased incentives, aiming to boost partner engagement and prepare for next-gen tech advancements.
![ASK CHANNELNOMICS: Who’s Responsible for Partner Profitability?](https://channelnomics.com/wp-content/uploads/2024/02/Partner-Profitability-768x439.webp)
ASK CHANNELNOMICS: Who’s Responsible for Partner Profitability?
At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day.
![Standing Out Still Matters in Ecosystems](https://channelnomics.com/wp-content/uploads/2024/01/Ecosystem-Marketing-768x439.png)
Standing Out Still Matters in Ecosystems
Vendors want to collaborate with partners in ecosystem opportunities, which means partners must market their
![Partner Go-to-Market Alignment Model](https://channelnomics.com/wp-content/uploads/2024/01/GTM-Alignment-768x439.png)
Partner Go-to-Market Alignment Model
The “Channelnomics Partner Go-to-Market Alignment Model” depicted in the image is a framework designed to help vendors strategically align with partners across a spectrum of sales engagements.
![WWT Investing $500M in AI Practice](https://channelnomics.com/wp-content/uploads/2024/01/AI-Workplace-Capabilities-768x439.png)
WWT Investing $500M in AI Practice
Systems integrator Worldwide Technologies (WWT) is building practices and capacity in anticipation of demand for artificial intelligence.
![ServiceNow Introduces New Partner Specializations](https://channelnomics.com/wp-content/uploads/2024/01/Ecosystem-Differentiation-768x439.png)
ServiceNow Introduces New Partner Specializations
The new designations intend to provide ServiceNow partners with the ability to differentiate themselves in the ecosystems.
![How Zebra Is Tackling the Gray Market Challenge](https://channelnomics.com/wp-content/uploads/2024/01/Larry-Lars-Schmermbeck-768x432.png)
How Zebra Is Tackling the Gray Market Challenge
Zebra Technologies’ Channel Integrity Team is policing the market to clamp down on gray market and authorized sales.
![AWS Opens Marketplace to Partner Services](https://channelnomics.com/wp-content/uploads/2024/01/Cloud-Marketplace-768x439.png)
AWS Opens Marketplace to Partner Services
Resellers and integrators may now sell their managed and professional services through the Amazon Web Services marketplace; questions remain.
![The Coming Rise of Machine Customers](https://channelnomics.com/wp-content/uploads/2024/01/Machine-Sellers-Buyers-768x439.png)
The Coming Rise of Machine Customers
Artificial intelligence will reshape the whole world, and soon will create its own buyers and sellers that will transact independent of any human involvement.
![Wall Street Credits Partners for Lifting Nutanix](https://channelnomics.com/wp-content/uploads/2024/01/DALL·E-2024-01-19-08.44.55-Create-a-16_9-image-depicting-the-theme-of-rising-stocks-in-Wall-Street-related-to-the-virtualization-software-industry.-Visualize-a-bustling-Wall-St-768x439.png)
Wall Street Credits Partners for Lifting Nutanix
Amid the disruptions in the legacy VMware channel following the acquisition by Broadcom, one investor
![15 Must-Watch Channel Trends in 2024](https://channelnomics.com/wp-content/uploads/2024/01/Trends-Hero-Image-768x439.jpg)
15 Must-Watch Channel Trends in 2024
15 Must-Watch Channel Trends in 2024 For the channel, 2024 is as daunting as it
![Tracing Money Flows Through Hyperscaler Marketplaces](https://channelnomics.com/wp-content/uploads/2024/01/Hyperscale-Hero-768x307.jpeg)
Tracing Money Flows Through Hyperscaler Marketplaces
Many vendors ask how money flows through hyperscaler marketplaces and who bears the cost of the transactions. In this Channelnomics primer, we’ll explain how the transaction process works, how hyperscalers process payments, and how vendors and their partners get paid.
![Microsoft Provides a Blueprint for AI Channel Development](https://channelnomics.com/wp-content/uploads/2024/01/m365copilot_business-768x432.jpg)
Microsoft Provides a Blueprint for AI Channel Development
Microsoft’s release of Copilot to all partners and customers comes with ample resources for skills and capabilities development; a roadmap for other vendors to follow.
![Atos Shakeup Reflects Rising Labor Costs](https://channelnomics.com/wp-content/uploads/2024/01/Empty-Office-768x439.png)
Atos Shakeup Reflects Rising Labor Costs
GSIs and service providers around the world are cutting spending and shedding talent to contain the rising costs of human capital.
![FedEx Challenges Amazon with Homegrown Marketplace](https://channelnomics.com/wp-content/uploads/2024/01/FedEx-Amazon-768x439.png)
FedEx Challenges Amazon with Homegrown Marketplace
The logistics giant will use its shipping data to power sales of third-party sellers, showing
![Microsoft Overtakes Apple, and the Channel Deserves Credit](https://channelnomics.com/wp-content/uploads/2024/01/Apple-Microsoft-Logo-768x439.png)
Microsoft Overtakes Apple, and the Channel Deserves Credit
Market analysts credit Microsoft’s market cap surge to investments in AI, but it’s more about
![Top Risks for Channel Leaders in 2024](https://channelnomics.com/wp-content/uploads/2024/01/iStock-1298339759-768x432.jpg)
Top Risks for Channel Leaders in 2024
Shifting market dynamics, supply-chain disruptions, and economic uncertainties are just some of the issues facing