Insights
Top Technology Practices in the Channel in 2024
Cloud computing, security, and domains related to artificial intelligence dominate the technology practices developed and
Antitrust Cases Against Apple, Other Big Tech Players
Authorities globally are implementing measures to regulate large technology firms, citing concerns over antitrust and anti-competitive behaviors. The critical yet unresolved issue is the extent to which these practices adversely affect businesses and consumers.
Partner Interest in New Vendor Relationships Surges in 2024
Partners are seeking new vendor relationships to give them access to emerging technologies and opportunities
CROs Getting Heavy-Handed With Channels
Vendors’ need for revenue generation and growth is causing many chief revenue officers to refocus channels on immediate returns at the expense of traditional partnership programs.
ASK CHANNELNOMICS: How Do My Discounts Compare?
Partner profitability comes from more than just the front-end discounts offered through channel programs, and there’s math involved.
Channelnomics Partner Assessment Scorecard
The Channelnomics Partner Assessment Scorecard provides vendors with a foundational methodology for measuring and evaluating
Chipping Away at the $8 Trillion ‘Siliconomy’
The rise of artificial intelligence is driving a huge demand for chips and semiconductors. Intel calls the next wave technology-driven opportunities the ‘Siliconomy.”
Partner Plans for Growing Through M&A Surge in 2024
More partners are looking at M&A deals as a means to grow revenue, acquire talent, and keep up with the pace of technology change.
Westcon: Partners Challenged in Leveraging Data
A study by international distributor Westcon-Comstor finds partners are challenged in managing and applying data to generate actionable business intelligence.
Partners See Significant Shifts in Customer Buying Behavior in 2024
In the Channelnomics 2024 Channel Forecast survey, partners note that a significant number of customers are reducing spending, increasing expectations and demanding more transparency in pricing.
The Changing Face of Channel Conflict
Channel conflict is endemic in indirect sales, but the forms of undue and unfair sales competition are changing as go-to-market models and motions evolve.
The Scoop from Channel Partners Expo
Channelnomics’s Amy Henderson has the scoop on all the issues being discussed at the annual Channel Partners Expo in Las Vegas.
Top Challenges Facing Partners in 2024
Download PDF On paper, 2024 appears promising for the technology sector and its associated channels.
Taking IT Spending Forecasts With a Grain of Salt
Long-term contracts help ensure recurring revenue keeps flowing, but vendors requiring partners to hold the paper on nontransferable licenses create a high risk.
Arrow Updates Digital Sales Capabilities
The latest enhancement of ArrowSphere follows an ongoing trend in distribution to deploy digital sales platforms that enable marketplace-like purchasing, data capture, and management capabilities.
Top Partner Technologies of 2024
Cloud computing, security, and application development top the technology focus of channel partners in 2024.
Preparing Your Partner Program for the Changing Seasons Ahead
It's March, and spring is in the air. With that, many people are entering their
ASK CHANNELNOMICS: Does Account Mapping Work?
Account mapping can identify lucrative sales opportunities for collaborating partners, but does the process and the services that facilitate it work?
Understanding Channel Economics & Partner Profit Models
Channelnomics iQ Exclusive An in-depth explanation of how partners profit from and monetize relationships with
Forget Off-the-Shelf Partner Relationship Management and Do It Yourself
Partner Relationship Management is an essential component of every channel organization. However, it's expensive, difficult
Vendors Impose High Risk on Partners Selling Services
Long-term contracts help ensure recurring revenue keeps flowing, but vendors requiring partners to hold the paper on nontransferable licenses create a high risk.
Pure Storage Updates Partner Program to Focus on Subscriptions
Embracing the subscription economy, Pure Storage updates its partner program to enhance profitability, automation, and empowerment, aligning with customer demands for flexible, as-a-Service solutions.
Marketplaces Are the Biggest Mover in Partners’ 2024 Strategic Plans
Buyers are increasingly looking to source products and services through marketplaces; partners are moving to meet the customers where they want to buy.
The $60 Trillion Ecosystem Opportunity
Ecosystems are the big trend in the channel. Overall, ecosystems represents trillions in potential sales, but there’s still a lot people get wrong about this sales model.
HPE’s Financials Dip Before Anticipated Rise
Despite a dip in quarterly revenue, HPE’s strategic acquisitions and focus on recurring revenue streams from its Green Lake services signal a resilient pivot towards growth in the competitive tech landscape.