Insights

Channelnomics research reveals Microsoft, AWS, Google, and others lead the list of artificial intelligence (AI) vendors currently working with and attracting partners to their channel ranks.

Ozempic and other revolutionary weight loss drugs will reshape consumption, which could have a greater impact on the world than artificial intelligence and influence future technology spending.

A few thoughts on how partner confidence remains down in 2024 despite the economic indicators pointing in the right direction.

Channelnomics research reveals strategic cost-cutting efforts among resellers and service providers amid promising IT growth projections.

Beyond issuing a patch to its ScreenConnect application, Connectwise also disabled the licenses of some of its MSPs to prevent hackers from exploiting a vulnerability.

Many people question whether partner tiers in channel programs are obsolete; while there are alternatives, they often resemble or mirror the intent to hierarchical channel structures.

David Lee, a DEI advocate, discusses the layoff trend and its impact on diversity in the technology industry.

Skyhigh Security updated its partner program to include professional services, specializations to increase MSPs value to customers.

Arcserve’s abrupt cloud services exit will hurt partners and give other vendors a lesson in what not to do.

While there’s ample optimism in the channel for 2023, challenges loom. Vendors are scaling back channel budgets and program investments.

Artificial intelligence (AI) will radically change the IT market, channel, and world, but it’s not going to happen overnight despite the massive exuberance being poured on technology.

Channelnomics and GTDC’s survey finds North American and European vendors and partners highly satisfied with their distributors’ support in market objectives.

Businesses are beginning to resume investments in infrastructure and automation, anticipating growth potential in 2024

A study by Channelnomics and the Global Technology Distribution Council (GTDC) found vendors and partners are highly reliant on distributors in reaching and servicing the addressable market.

Dell’s new partner program enhancements focus on AI, edge computing, and increased incentives, aiming to boost partner engagement and prepare for next-gen tech advancements.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day.

Vendors want to collaborate with partners in ecosystem opportunities, which means partners must market their

The “Channelnomics Partner Go-to-Market Alignment Model” depicted in the image is a framework designed to help vendors strategically align with partners across a spectrum of sales engagements.

Systems integrator Worldwide Technologies (WWT) is building practices and capacity in anticipation of demand for artificial intelligence.

The new designations intend to provide ServiceNow partners with the ability to differentiate themselves in the ecosystems.

Zebra Technologies’ Channel Integrity Team is policing the market to clamp down on gray market and authorized sales.

Resellers and integrators may now sell their managed and professional services through the Amazon Web Services marketplace; questions remain.

Artificial intelligence will reshape the whole world, and soon will create its own buyers and sellers that will transact independent of any human involvement.

Amid the disruptions in the legacy VMware channel following the acquisition by Broadcom, one investor

15 Must-Watch Channel Trends in 2024 For the channel, 2024 is as daunting as it