Insights

Long-term contracts help ensure recurring revenue keeps flowing, but vendors requiring partners to hold the paper on nontransferable licenses create a high risk.

The latest enhancement of ArrowSphere follows an ongoing trend in distribution to deploy digital sales platforms that enable marketplace-like purchasing, data capture, and management capabilities.

Cloud computing, security, and application development top the technology focus of channel partners in 2024.

It's March, and spring is in the air. With that, many people are entering their

Account mapping can identify lucrative sales opportunities for collaborating partners, but does the process and the services that facilitate it work?

Channelnomics iQ Exclusive An in-depth explanation of how partners profit from and monetize relationships with

Partner Relationship Management is an essential component of every channel organization. However, it's expensive, difficult

Long-term contracts help ensure recurring revenue keeps flowing, but vendors requiring partners to hold the paper on nontransferable licenses create a high risk.

Embracing the subscription economy, Pure Storage updates its partner program to enhance profitability, automation, and empowerment, aligning with customer demands for flexible, as-a-Service solutions.

Buyers are increasingly looking to source products and services through marketplaces; partners are moving to meet the customers where they want to buy.

Ecosystems are the big trend in the channel. Overall, ecosystems represents trillions in potential sales, but there’s still a lot people get wrong about this sales model.

Despite a dip in quarterly revenue, HPE’s strategic acquisitions and focus on recurring revenue streams from its Green Lake services signal a resilient pivot towards growth in the competitive tech landscape.

Channelnomics research reveals Microsoft, AWS, Google, and others lead the list of artificial intelligence (AI) vendors currently working with and attracting partners to their channel ranks.

Ozempic and other revolutionary weight loss drugs will reshape consumption, which could have a greater impact on the world than artificial intelligence and influence future technology spending.

A few thoughts on how partner confidence remains down in 2024 despite the economic indicators pointing in the right direction.

Channelnomics research reveals strategic cost-cutting efforts among resellers and service providers amid promising IT growth projections.

Beyond issuing a patch to its ScreenConnect application, Connectwise also disabled the licenses of some of its MSPs to prevent hackers from exploiting a vulnerability.

Many people question whether partner tiers in channel programs are obsolete; while there are alternatives, they often resemble or mirror the intent to hierarchical channel structures.

David Lee, a DEI advocate, discusses the layoff trend and its impact on diversity in the technology industry.

Skyhigh Security updated its partner program to include professional services, specializations to increase MSPs value to customers.

Arcserve’s abrupt cloud services exit will hurt partners and give other vendors a lesson in what not to do.

While there’s ample optimism in the channel for 2023, challenges loom. Vendors are scaling back channel budgets and program investments.

Artificial intelligence (AI) will radically change the IT market, channel, and world, but it’s not going to happen overnight despite the massive exuberance being poured on technology.

Channelnomics and GTDC’s survey finds North American and European vendors and partners highly satisfied with their distributors’ support in market objectives.

Businesses are beginning to resume investments in infrastructure and automation, anticipating growth potential in 2024