Insights

A study by Channelnomics and the Global Technology Distribution Council (GTDC) found vendors and partners are highly reliant on distributors in reaching and servicing the addressable market.

Dell’s new partner program enhancements focus on AI, edge computing, and increased incentives, aiming to boost partner engagement and prepare for next-gen tech advancements.

At Channelnomics, we field questions about best practices, partner strategies, and channel programs every day.

Vendors want to collaborate with partners in ecosystem opportunities, which means partners must market their

The “Channelnomics Partner Go-to-Market Alignment Model” depicted in the image is a framework designed to help vendors strategically align with partners across a spectrum of sales engagements.

Systems integrator Worldwide Technologies (WWT) is building practices and capacity in anticipation of demand for artificial intelligence.

The new designations intend to provide ServiceNow partners with the ability to differentiate themselves in the ecosystems.

Zebra Technologies’ Channel Integrity Team is policing the market to clamp down on gray market and authorized sales.

Resellers and integrators may now sell their managed and professional services through the Amazon Web Services marketplace; questions remain.

Artificial intelligence will reshape the whole world, and soon will create its own buyers and sellers that will transact independent of any human involvement.

Amid the disruptions in the legacy VMware channel following the acquisition by Broadcom, one investor

15 Must-Watch Channel Trends in 2024 For the channel, 2024 is as daunting as it

Many vendors ask how money flows through hyperscaler marketplaces and who bears the cost of the transactions. In this Channelnomics primer, we’ll explain how the transaction process works, how hyperscalers process payments, and how vendors and their partners get paid.

Microsoft’s release of Copilot to all partners and customers comes with ample resources for skills and capabilities development; a roadmap for other vendors to follow.

GSIs and service providers around the world are cutting spending and shedding talent to contain the rising costs of human capital.

The logistics giant will use its shipping data to power sales of third-party sellers, showing

Market analysts credit Microsoft’s market cap surge to investments in AI, but it’s more about

Shifting market dynamics, supply-chain disruptions, and economic uncertainties are just some of the issues facing

Deal creates a formidable enterprise networking company that aims to compete for a greater share

Taylor Swift is more than a pop star, she’s a meteoric businesswoman and entrepreneur. Businesses

Vendors and partners want the benefits of using artificial intelligence in customer support, but how

With the turning of the calendar, 2023 is officially behind us and we’re off and running in 2024. Channelnomics views 2024 as a transitional year that will see continued challenges by economic headwinds and uncertainty.

No one acts in isolation. No one goes it alone. Channelnomics is no different.

Throughout 2023, technology vendors have launched efforts to help partners take advantage of growing customer interest in sustainable solutions that reduce costs and lower carbon emissions.

At Channelnomics, we often encounter a misconception among vendors regarding the perceived limited capabilities of global distributors. Vendors acknowledge the traditional roles of their distributors but frequently fail to recognize the cutting-edge capabilities these distributors are developing to adapt to evolving market demands and expectations.