Partners Make Bets on Mainstream Technologies

IT channel is evolving but still anticipates most of its growth from traditional sources.

For all the speed that the information technology industry operates with, its primary delivery arm — middlemen including distributors, VARs, MSPs, and other solution providers — changes slowly and rarely completely.

Although a majority of partners have embraced managed services in the past decade, nearly half continue to sell networking devices. While revolutionary technologies like ChatGPT and other AI applications are disrupting established businesses, research from Channelnomics this year reveals that solution providers believe mainstream technologies including cybersecurity, cloud infrastructure, and business continuity and disaster recovery (BCDR) hold the greatest potential for driving their growth in 2023. (Only 17% of channel partners identified AI as a technology with significant potential this year.)