Pure Storage Updates Partner Program to Focus on Subscriptions

Embracing the subscription economy, Pure Storage updates its partner program to enhance profitability, automation, and empowerment, aligning with customer demands for flexible, as-a-service solutions.

Pure Storage, a company specializing in data storage solutions, has revamped its partner program to enable partners to offer its hardware products via subscriptions.

The shift toward subscription options for its hardware offerings is in response to the growing customer preference for subscription-based usage.