Salesforce Expands Market Reach With AWS

Expanded partnership will make market-leading CRM available on cloud marketplace, open new capabilities to end customers.

Software-as-a-Service (SaaS) pioneer and customer relationship management (CRM) market leader Salesforce is a longtime friend of the channel, working with a sprawling army of consultants, professional services organizations, and independent software vendors (ISVs), but it’s not well-known for selling through or with the channel. That’s changing with a new partnership with Amazon Web Services (AWS).

At the annual AWS re:Invent conference, Salesforce announced it would start selling select products through the AWS Marketplace, breaking from its traditional direct-sales model.