Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

Channelnomics’ 2023 Channel Forecast report highlights the latest in partnering dynamics.

The Channelnomics 2023 Channel Forecast report is now available.

This year’s report combines the best of Channelnomics’ annual Channel Chief Outlook study with its yearly partner Forecast report, providing readers with a unique 360-degree perspective of the IT channel. The report offers insights on budgeting trends, investment priorities, revenue expectations, product and service sales mixes, partner profitability, and more.

After tabulating results and analyzing the takeaways, Channelnomics concludes that vendors and partners alike are entering a post-pandemic economy that’s very different from the one that preceded it. While optimism remains high and opportunities abound, vendors and channel partners are adopting a “conserve and optimize” mindset. Vendors, for example, are focusing their resources on a smaller cadre of high-performing partners as they scale back channel budgets. Partners are investing less as they struggle with rising costs and fears of a brief but painful economic recession.