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Concept describes how product maturation and value align with different partner types in the go-to-market equation. ...
Sales and marketing professionals live by the customer journey, the pathway buyers navigate to identify, evaluate, and ...
Marketplaces, e-commerce, omnichannel, and digital sales are go-to-market channels that continue to increase in ...
2112 asked channel chiefs and professionals what are the most effective channel program elements that drive partner ...
Getting partners to meet and exceed sales targets is a perennial challenge of channel chiefs. In 2021, channel chiefs ...
Every year, channel chiefs and program managers make choices about the size of their partner networks. Channel ...
According to channel chiefs and program managers, the most effective incentives for driving partner behavior and ...
In 2021, channel chiefs and practitioners say support, innovative products, MDF, renewal policies, and ...
The general partner outlook for 2021 is best described as muted. While 70% of partners expect growth of 5% or more, ...
Channel program budgets are increasing in 2021. The average channel budget is up 6 points over 2020. Most budgets are ...
What vendors get from having a robust and structured referral partner program. Referral programs are more than ...
Ranking incentives through best worst scaling with utility scores normalized to total 100, we found that instant cash ...
