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The Mechanics of MDF Report 2020

April 15, 2020
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Posted by: Channelnomics
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Categories: Research

Tags:

channelnomics mdf market-development-funds

Market development funds (MDF) and co-op marketing – foundational elements of vendors’ indirect-sales efforts – have been around as long as the technology channel itself. Yet these marketing initiatives generally lack clarity and standardization across the board.

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