Channelnonics Premium
Channelnomics analyzed thousands of partner comments to identify the most frequent complaints.
No relationship is perfect, particularly those in the IT channel. Vendors and partners come together because they share a market interest. However, just because you’re aligned on a market opportunity doesn’t mean you have a smooth go-to-market relationship.
Channelnomics gets an up-close look at vendor-partner dynamics through a variety of engagement tools. One that’s particularly revealing is our partner satisfaction research service. Every year, we survey thousands of partners worldwide about their experiences with vendors. We ask about the quality of their relationships, the value of their go-to-market activities, motivators, and challenges.
The surveys don’t just generate numbers; they also capture commentary. Partners will elaborate on the highs and lows of their vendor relationships. They’ll share what vendors do well, where they fall short, how they create conflict, and what they could do better. Each survey is a cornucopia of raw insights distilled into actionable intelligence.
Channelnomics has compiled, aggregated, and analyzed four years of commentary captured through our partner satisfaction surveys. Through this process, we’ve identified partners' most common complaints about vendors and their channel programs.
Here are the top 10, with tips for mitigation and/or resolution.
