Trend Micro Bets on MSSPs Amid Fierce MDR Competition

New managed service offering faces fierce competition but leans into vendor’s channel strength.

Trend Micro is making a strategic move to capitalize on the booming managed detection and response (MDR) market by leveraging managed security service providers (MSSPs). The new “Trend Vision One for Service Providers” MDR solution aims to enable MSSPs to deliver robust incident response capabilities.

With this pivot, Trend Micro seeks to empower its expansive channel network of resellers and MSSPs to capitalize on surging demand for outsourced security monitoring. Rather than sell direct, Trend Micro is enabling existing partners to grow their businesses by offering MDR services.