Understanding Channel Economics & Partner Profit Models

Channelnomics iQ Exclusive

An in-depth explanation of how partners profit from and monetize relationships with vendors, and how vendors can maximize the relationships.

The channel is a means of scaling sales coverage and capacity. This video by Channelnomics offers a comprehensive analysis of how channel partnerships are pivotal in scaling sales coverage and capacity for vendors.

It underscores how vendors, by collaborating with partners, can shift from a direct, one-to-one customer relationship to a broader, one-to-many model through networks of resellers, integrators, and service providers. This strategy, often more economical than direct selling, is intricately analyzed with a focus on understanding profitability for partners.