Veritas Bets on Expanding in Crowded MSP Segment

Data protection vendor’s new program appeals to channel partners already cutting down vendor relationships and consolidating their technology stacks.

Veritas recently launched a new managed service provider (MSP) program to gain share in the attractive but increasingly competitive service channel. The program offers incentives, enablement, and resources to accelerate Veritas adoption through cloud service providers.

On the surface, doubling down on MSPs seems a smart expansion of Veritas’ long-standing channel strategy. MSPs represent a large and fast-growing route to market as organizations of all sizes turn to them for managed data security services. With data volumes exploding, many businesses — especially SMBs and midmarket firms — lack the in-house expertise and resources to protect their digital assets effectively.