Mimecast Refocuses on Simplified Partner Experiences
September 19, 2023
Posted by: Larry Walsh
Category: Analyst Notes
New program aims to enhance GTM processes and elevate customer engagement
By Larry Walsh
As part of an evolving trend across the channel, Mimecast has taken a substantial step to streamline and simplify the go-to-market journey with partners to improve customer experience and time to value. With the unveiling of the Mimecast Partner ONE program, the e-mail and collaboration security solution provider aims to create a seamless, straightforward, and collaborative GTM process. This development resonates with the increasing emphasis on ensuring optimal partner and customer experiences as the industry’s main drivers of technology adoption and renewals.
In the current fast-paced technology environment, customer experience (CX) has emerged as a robust determinant of technology adoption and renewals. Buyers are increasingly leaning toward solutions that address their immediate needs and p...