NetApp Aligns Channel Program With Cloud, AI Priorities

Legacy vendor aims to modernize engagement model, launches Partner Sphere.

By Larry Walsh

NetApp, one of several legacy hardware vendors transitioning to next-generation service- and software-based market needs, is evolving its channel partner program with the launch of Partner Sphere to better align with its strategic priorities around hybrid cloud, AI, and cloud data services. This refresh aims to modernize NetApp’s engagement model to be more competitive with partner programs across the industry.

A key change driver is simplifying and consolidating multiple previous programs into one streamlined structure. The new program allows partners to engage with NetApp through sell-to, sell-thru, and sell-with motions based on what works best for their business. Enabling this unified engagement model is an emerging best practice seen at vendors like Microsoft, VMware, and...

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