Podcast: Customer-Centric Channels

POD2112: SAP’s Karl Fahrbach on Customer-Centric Channels

Customer experience is the metric that an increasing number of technology companies are using to define success. Customers are less interested in ROI and technical features, and more interested in the sum of their experiences with technology and the outcome of their technology investments. SAP has been reorienting its go-to-market philosophy and strategy around becoming “customer centric” – putting the end user at the center of its endeavors, including its channel initiatives. In this time of massive disruption and economic uncertainty, customer-centricity is even more important in ensuring that vendors and partners don’t lose touch with their clients. Karl Fahrbach, chief partner officer at SAP, joins POD2112 to discuss the customer-centric model, how it applies to channels, and why it’s important even as the world deals with the COVID-19 pandemic.

Karl Fahrbach
Chief Partner Officer, SAP

Larry Walsh
CEO & Chief Analyst, The 2112 Group


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