• Taking Measure of Partner Confidence in 2024

    A few thoughts on how partner confidence remains down in 2024 despite the economic indicators pointing in the right direction.

    February 27, 2024
  • The Impact of Tech Layoffs on DEI Initiatives

    David Lee, a DEI advocate, discusses the layoff trend and its impact on diversity in the technology industry.

    February 20, 2024
  • Finding Satisfaction in Technology Distributors

    Channelnomics and GTDC’s survey finds North American and European vendors and partners highly satisfied with their distributors’ support in market objectives.

    February 12, 2024
  • Zebra Enabling Partners for Growth in 2024

    Businesses are beginning to resume investments in infrastructure and automation, anticipating growth potential in 2024 and beyond. This shift indicates a need for systems that enhance productivity and ensure substantial returns on investment. Zebra Technologies, a leading manufacturer of mobile devices, scanners, and robotics, is well-positioned to capitalize on these opportunities. The company is actively

    February 9, 2024
  • How Zebra Is Tackling the Gray Market Challenge

    Zebra Technologies’ Channel Integrity Team is policing the market to clamp down on gray market and authorized sales.

    January 29, 2024
  • The Coming Rise of Machine Customers

    Artificial intelligence will reshape the whole world, and soon will create its own buyers and sellers that will transact independent of any human involvement.

    January 24, 2024
  • Taylor Swift’s 7 Lessons for the Channel

    Taylor Swift is more than a pop star, she’s a meteoric businesswoman and entrepreneur. Businesses and individuals are studying her methods and models to apply to their own ventures. And she’s worth the study. Over the course of her two-decade career, Swift has reinvented herself, mastered marketing, and changed the rules of the industry around

    January 9, 2024
  • The 2024 Channelnomics Agenda

    With the turning of the calendar, 2023 is officially behind us and we’re off and running in 2024. Channelnomics views 2024 as a transitional year that will see continued challenges by economic headwinds and uncertainty.

    January 2, 2024
  • Thank You, Everyone, For A Great 2023

    No one acts in isolation. No one goes it alone. Channelnomics is no different.

    January 2, 2024
  • Poland at the Crossroads of the Eastern European Channel

    Over the next five years, Eastern Europe is anticipated to witness remarkable economic growth, with countries like Hungary, Romania, and Czechia expected to surpass their Western European counterparts in terms of GDP growth rates. This surge in economic activity is opening up substantial opportunities, particularly for the IT sector.

    December 7, 2023
  • The Most Overlooked Issues in the Channel Today

    The channel community thrives on dynamic and engaging discussions, delving deep into various strategic and operational topics, exploring challenges, and seizing opportunities.

    November 27, 2023
  • Money Isn’t Always the Biggest Partner Motivator

    True channel professionals understand the power that partners bring to the go-to-market equation. However, many also believe motivating and shaping partner behavior involves offering monetary rewards and incentives.

    October 23, 2023
  • Sluggish Growth, Economic Uncertainty Loom Over the Channel

    The global economy is shifting under multiple pressure points like deglobalization and inflation, but it’s not necessarily careening into recession.

    September 26, 2023
  • Alliances May Open Doors, But Channels Close Deals

    If there’s one thing that came across loud and clear at last week’s Partnership Leaders’ Catalyst conference in Denver, it’s the need to avoid confusing alliances and reseller channels.

    August 28, 2023
  • Shaping Partner Behavior with Incentives

    The technology industry is facing challenges as customers reduce their information technology spending and demand lower prices.

    August 23, 2023
  • Iceland: Where Global and Local Channels Diverge

    The channel is global, enabling vendors to sell their products and services anywhere and everywhere. However, while the channel itself may be globalized, successfully entering new markets still requires local customization and strategy.

    August 17, 2023
  • Do Vendor Brands Matter to Partners?

    Vendors like to think their brands have value and attract customers. For that reason, vendor brands should matter to partners.

    July 12, 2023
  • International Channels and Dad Jokes

    CEO, Larry Walsh talks with Raegan Wilson, vice president of ecosystem consulting at Reply Spur after spending the last few days working with dozens of European channel chiefs at the Baptie Club 50 event in The Hague (Den Hagg).

    July 10, 2023
  • The Magic of Simply Showing Up

    On our podcast channel, In the Margins, our CEO, Larry Walsh talks about how vendors spend billions of dollars in developing channel programs, systems and resources with the singular intent of driving partner performance.

    July 5, 2023
  • Distribution Evolving to Tackle Ecosystem Orchestration

    Vendors say distribution is essential for getting to market through the channel, especially in Europe, Middle East and Africa (EMEA). However, vendors also say they have difficulty quantifying the value that distribution delivers.

    June 15, 2023
  • HPE’s Paul Hunter on Transitioning Channels to ‘as-a-Service’

    Paul Hunter, managing director of North America at HPE, joins Changing Channel’s Larry Walsh to discuss the traditional data center hardware company’s transition to the Everything-as-a-Service model and what it meant to its channel program.

    In recent years, vendors across the tech industry have wholeheartedly embraced the Everything-as-a-Service (XaaS) model. This revolutionary approach involves selling technology in various forms through subscription and consumption-based models, which offer numerous benefits. The appeal of this model is undeniable: It generates recurring and predictable revenue while eliminating the uncertainties of sales cycles.

    June 7, 2023
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