Podcasts
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The Scoop from Channel Partners Expo
Channelnomics’s Amy Henderson has the scoop on all the issues being discussed at the annual Channel Partners Expo in Las Vegas.
March 14, 2024 Read more -
Preparing Your Partner Program for the Changing Seasons Ahead
It’s March, and spring is in the air. With that, many people are entering their March Madness picks, preparing their green outfits (and maybe green beer) for St. Patrick’s Day, and cleaning out their yards and flower beds to plant new arrivals. Just like the climate, channel programs experience their own change of seasons throughout
March 8, 2024 Read more -
Forget Off-the-Shelf Partner Relationship Management and Do It Yourself
Partner Relationship Management is an essential component of every channel organization. However, it’s expensive, difficult to set up, and expensive to own and operate. These challenges led ServiceNow to build its own PRM from scratch. Partner Relationship Management (PRM) systems are crucial for automating and streamlining communications between vendors and their partners. These platforms offer
March 5, 2024 Read more -
The $60 Trillion Ecosystem Opportunity
Ecosystems are the big trend in the channel. Overall, ecosystems represents trillions in potential sales, but there’s still a lot people get wrong about this sales model.
March 1, 2024 Read more -
Taking Measure of Partner Confidence in 2024
A few thoughts on how partner confidence remains down in 2024 despite the economic indicators pointing in the right direction.
February 27, 2024 Read more -
The Impact of Tech Layoffs on DEI Initiatives
David Lee, a DEI advocate, discusses the layoff trend and its impact on diversity in the technology industry.
February 20, 2024 Read more -
Finding Satisfaction in Technology Distributors
Channelnomics and GTDC’s survey finds North American and European vendors and partners highly satisfied with their distributors’ support in market objectives.
February 12, 2024 Read more -
Zebra Enabling Partners for Growth in 2024
Businesses are beginning to resume investments in infrastructure and automation, anticipating growth potential in 2024 and beyond. This shift indicates a need for systems that enhance productivity and ensure substantial returns on investment. Zebra Technologies, a leading manufacturer of mobile devices, scanners, and robotics, is well-positioned to capitalize on these opportunities. The company is actively
February 9, 2024 Read more -
How Zebra Is Tackling the Gray Market Challenge
Zebra Technologies’ Channel Integrity Team is policing the market to clamp down on gray market and authorized sales.
January 29, 2024 Read more -
The Coming Rise of Machine Customers
Artificial intelligence will reshape the whole world, and soon will create its own buyers and sellers that will transact independent of any human involvement.
January 24, 2024 Read more -
Taylor Swift’s 7 Lessons for the Channel
Taylor Swift is more than a pop star, she’s a meteoric businesswoman and entrepreneur. Businesses and individuals are studying her methods and models to apply to their own ventures. And she’s worth the study. Over the course of her two-decade career, Swift has reinvented herself, mastered marketing, and changed the rules of the industry around
January 9, 2024 Read more -
The 2024 Channelnomics Agenda
With the turning of the calendar, 2023 is officially behind us and we’re off and running in 2024. Channelnomics views 2024 as a transitional year that will see continued challenges by economic headwinds and uncertainty.
January 2, 2024 Read more -
Thank You, Everyone, For A Great 2023
No one acts in isolation. No one goes it alone. Channelnomics is no different.
January 2, 2024 Read more -
Poland at the Crossroads of the Eastern European Channel
Over the next five years, Eastern Europe is anticipated to witness remarkable economic growth, with countries like Hungary, Romania, and Czechia expected to surpass their Western European counterparts in terms of GDP growth rates. This surge in economic activity is opening up substantial opportunities, particularly for the IT sector.
December 7, 2023 Read more -
The Most Overlooked Issues in the Channel Today
The channel community thrives on dynamic and engaging discussions, delving deep into various strategic and operational topics, exploring challenges, and seizing opportunities.
November 27, 2023 Read more -
Money Isn’t Always the Biggest Partner Motivator
True channel professionals understand the power that partners bring to the go-to-market equation. However, many also believe motivating and shaping partner behavior involves offering monetary rewards and incentives.
October 23, 2023 Read more -
Sluggish Growth, Economic Uncertainty Loom Over the Channel
The global economy is shifting under multiple pressure points like deglobalization and inflation, but it’s not necessarily careening into recession.
September 26, 2023 Read more -
Alliances May Open Doors, But Channels Close Deals
If there’s one thing that came across loud and clear at last week’s Partnership Leaders’ Catalyst conference in Denver, it’s the need to avoid confusing alliances and reseller channels.
August 28, 2023 Read more -
Shaping Partner Behavior with Incentives
The technology industry is facing challenges as customers reduce their information technology spending and demand lower prices.
August 23, 2023 Read more -
Iceland: Where Global and Local Channels Diverge
The channel is global, enabling vendors to sell their products and services anywhere and everywhere. However, while the channel itself may be globalized, successfully entering new markets still requires local customization and strategy.
August 17, 2023 Read more -
Do Vendor Brands Matter to Partners?
Vendors like to think their brands have value and attract customers. For that reason, vendor brands should matter to partners.
July 12, 2023 Read more