- November 28, 2023
- Posted by: Larry Walsh
- Category: Analyst Notes
Expanded partnership will make market-leading CRM available on cloud marketplace, open new capabilities to end customers.
By Larry Walsh
Software-as-a-Service (SaaS) pioneer and customer relationship management (CRM) market leader Salesforce is a longtime friend of the channel, working with a sprawling army of consultants, professional services organizations, and independent software vendors (ISVs), but it’s not well-known for selling through or with the channel. That’s changing with a new partnership with Amazon Web Services (AWS).
At the annual AWS re:Invent conference, Salesforce announced it would start selling select products through the AWS Marketplace, breaking from its traditional direct-sales model.
“Today’s announcement is an incredible milestone in the evolution of our long-standing partnership with AWS,” said Marc Benioff, chair and CEO of Salesforce. “We’re bringing toge...
This article is exclusive to Channelnomics IQ members. Please sign in above to read.
If you are not a member, but would like to become one, please contact us or email info@channelnomics.com to learn more.