Strategic KPIs for Channel Professionals

Industry analyst firm Gartner says global IT spending in 2023 will top $4.8 trillion — an increase of 5.1% over 2022. To ensure that they compete effectively for their share of this bounty, technology vendors pay close attention to key performance indicators (KPIs) that play a crucial role in assessing the effectiveness of channel partner programs and go-to-market (GTM) strategies.

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