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Despite new labels and evolving partner models, the fundamentals of selling through indirect channels remain rooted in ...
Buyers no longer follow a linear path from awareness to purchase; transactions span vendor, partner, and self-service ...
A well-executed AOP demonstrates that the channel is a strategic growth engine, not a passive route to market. A ...
Having too many partners creates inefficiency; having too few increases risk. In the optimization range, market needs, ...
The oft-cited statistic inflates partner-led sales, but a closer look reveals why the channel remains the most ...
Choosing between commitment and consumption models starts with clarity on business intent and desired outcomes. Many ...
AI-driven IT growth is fueling strong reinvestment by solution providers, with spending levels well above historical ...
Channelnomics data shows American partners growing skeptical of Trump’s tariffs, while European partners remain ...
European partners show perseverance and adaptability despite concerns about inflation, unemployment, trade disruptions, ...
These are the metrics that will matter most as the channel transitions to digital-first, ecosystem-driven models. By ...
Although confidence among partners remains relatively high, it’s wavering as the year rolls on. The Channelnomics Q3 ...
As Channelnomics turns 15, we reflect on what we’ve accomplished and what we have yet to do. Over the past ...
