Rising Up to Marketing Transformation

24 Feb 2021

Rising Up to Marketing Transformation

Changing Channels, Featured, Industry Trends, Podcasts

Meaghan Sullivan, Global Vice President of Partner Marketing & Mid-Market at SAP, joins Changing Channels to talk about Rising Up to Marketing Transformation....

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value.

Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Post-COVID: Looking Forward to a Return to Normalcy

HP’s Mary Beth Walker on Data-Driven Channels

Choice Point: Should Vendors Expand Inside Sales?

Synnex-Tech Data Merger Reflects Distribution’s Evolution

Gaining Exec Support for Channels

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

demand generation Tag

Rising Up to Marketing Transformation

About

News & Events

Follow Us

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value. Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

Post-COVID: Looking Forward to a Return to Normalcy

HP’s Mary Beth Walker on Data-Driven Channels

Choice Point: Should Vendors Expand Inside Sales?

Synnex-Tech Data Merger Reflects Distribution’s Evolution

Gaining Exec Support for Channels

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

demand generation Tag

Rising Up to Marketing Transformation

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value.

Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More