distribution Tag

Going Direct Is an Option

As cost pressures mount, vendors are looking for places in their go-to-market chain to reduce expenses and preserve margins. Channels are an obvious target for cutting. ...

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Podcast: Customer-Centric Channels

Karl Fahrbach, chief partner officer at SAP, joins POD2112 to discuss the customer-centric model, how it applies to channels, and why it’s important even as the world deals with the COVID-19 pandemic.  ...

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Podcast: The ‘Corona Effect’

Meaghan Sullivan, head of global partner marketing and SME at SAP. joins POD2112 to share what’s happening on the channel marketing front lines and how the coronavirus could reshape marketing strategies in the long run. ...

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Podcast: Business Development in Latin America

Fernando Quintero, the vice president of Latin America at security vendor Crowdstrike, joins Pod2112 to share his insights and experiences in developing viable and thriving channel operations in the challenging but lucrative Latin America technology market. ...

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Podcast: Evolving Value of Distribution

Paul Bay, executive vice president and group president of the Americas at Ingram Micro, joins POD2112 to discuss how distributors are evolving their value proposition and the role they’ll play in future go-to-market strategies. ...

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