Technology Aggregation Can Be a Bitter Pill to Swallow for Partners

There’s a reason why partners may not embrace efforts to consolidate digital services into vendor-led platforms.

Nearly every vendor that Channelnomics talks with today has its heart set on developing a platform for the delivery of anything-as-a-service (XaaS).

Platforms are easy to use, lucrative to own, and hardy enough to weather bad times. Platform companies have higher valuations, a greater likelihood of scaling globally, and better opportunities for achieving hypergrowth. That’s why everyone in tech (almost) loves a good platform.