The Changing Face of the Channel

People come, people go, but rarely in the numbers we’re seeing today.
By T.C. Doyle

In all the years we at Channelnomics have followed channels, partners, and tech go-to-market trends, we’ve never witnessed so much turnover within the vendor channel management ranks. Why now, and what does it all mean? We have some answers.

First, here’s some perspective on recent channel moves. Since December, there’s been movement among channel leaders at Bitglass, Dell, FireEye, Google, Intel, McAfee, N-able, Red Hat, SolarWinds, Zoom, and more. Changes there follow the previous turnover in key channel leadership roles at AWS, Spectrum, TPx, and other tech companies.

Some well-known channel professionals are in the mix. In January, for example, Alyssa Fitzpatrick surfaced at Intel after six years in senior-level channel management positions at Microsoft. (She now serves as vice president and...