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The Difference Between Sell-To and Sell-Thru

December 06, 2023
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Posted by: Channelnomics
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Categories: Primers

Tags:

economy channel-partners

When it comes to implementing go-to-market (GTM) strategies to sell these IT services, vendors often choose to leverage the channel. The primary conduit of service sales, many believe, are managed service providers (MSPs), which were built on the recurring-revenue model.

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