Top Challenges Facing Partners in 2024

On paper, 2024 appears promising for the technology sector and its associated channels based on current projections. Forecasts suggest a growth of over 4% in global IT expenditure. Cloud computing services are expected to witness an impressive increase of over 20%, while business software sales are anticipated to grow by 17%, as per IDC’s analysis. Additionally, the hardware segment is set to experience a revival, with infrastructure components such as servers, storage, and networking equipment projected to see a 10% rise. Furthermore, the market for PCs is predicted to return to a trajectory of positive growth (roughly 3%).