Top Partner Technologies of 2024

Cloud computing, security, and application development top the list of what channel partners are focusing on in 2024.
Few partners are technology generalists, meaning they specialize in specific categories rather than being masters of none. We can determine where the channel thinks the market is heading by looking at what technologies partners are investing in to meet customer needs.

According to the Channelnomics annual Channel Forecast survey, partners in 2024 are continuing to focus on five core technologies. While the top five reflect ongoing trends in customer demand for products in these categories, the continued investment by partners is likely driven by the current and anticipated growth in artificial intelligence.


Nearly two-thirds of channel partners (63%) are focusing their efforts on cloud infrastructure and services. Demand for cloud computing services c...

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