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The channel’s future isn’t about trade-offs; it’s about identifying positive-sum relationships and establishing ...
Ecosystems promise collaboration, but most channel programs are built for efficiency, control, and margin protection — ...
As hyperscaler marketplaces and AI reshape sourcing and delivery, vendors prioritizing equity over scale will capture ...
While vendors often overlook the value that partners create throughout the buyer journey, attribution models show the ...
AI is reshaping managed services as providers use automation to cut costs and boost efficiency. The managed-service ...
As the federal impasse deepens, public-sector partners face mounting financial strain, delayed contracts, and eroding ...
Working with top resellers and integrators requires more than great products; it also takes readiness, alignment, and ...
Despite new labels and evolving partner models, the fundamentals of selling through indirect channels remain rooted in ...
The oft-cited statistic inflates partner-led sales, but a closer look reveals why the channel remains the most ...
For 15 years, we’ve helped vendors and partners align strategies, communicate value, and drive performance. The mission ...
The new Channelnomics guide, ‘Leading Formulas for Measuring Partner Value,’ prescribes options for vendors in ...
The Wall Street Journal reports that the federal government is pushing tech suppliers and contractors to cut costs and ...
