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Insights

Stay up to date with the latest channel insights from the experts at Channelnomics, including exclusive reports, tools, blogs, research and primers.

Despite economic uncertainty and a softening in confidence, more than three-quarters of partners expect revenue and ...
One-third of partners are cutting their marketing budgets in 2025 and want vendors to make up the difference in ...
Partners see several challenges to their revenue growth in 2025, including cybersecurity threats, finding people with ...
The Channelnomics Marketplace Sales Segmentation Matrix provides a guide for segmenting digital, hybrid, and ...
When evaluating marketplaces, partners prefer providers with strong brand reputations, cost-effective operations, and ...
The rapid growth of AI, cloud computing, and automation is pressuring resellers and service providers to quickly adapt ...
As more partners turn to marketplaces for sourcing, hyperscalers are creating both new opportunities and competitive ...
A Channelnomics survey highlights the leading hyperscaler marketplaces where partners are sourcing products and driving ...
The average partner sources most of its products and services through distribution and works with several distributors ...
Vendors need to take note that most partners see artificial intelligence as a means of improving their businesses, not ...
Partners are gravitating to economic think tanks and professional journals over traditional tech sources for insights ...
Channel partners are poised to increase reinvestment in their businesses in 2024, focusing on sales growth, marketing ...

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