- August 11, 2023
- Posted by: lmwalsh
- Category: Analyst notes
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Deal highlights growing role of digital platforms and TSBs as essential sales channels.
By Larry Walsh
Vodafone Business, the European telecommunications giant, selected AppDirect to expand its North America coverage and market share. The agreement highlights the growing importance of digital marketplaces and technology services brokers (TSBs) as go-to-market channels for service-based vendors.
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