Community Call — April 19, 2022

RECAP: The (Operational) Struggle Is Real

By Alice Gunther

Managing partner incentives. Optimizing channel automation systems. Quantifying and measuring channel performance.

These are but a few of the operational challenges that channel leaders at tech vendor companies wrestle with every day. They were also the subject of the April 2022 Channelnomics Community Call.

During our most recent gathering of channel program leaders and alliance practitioners, business professionals listened intently as T.C. Doyle, vice president of strategic content at Channelnomics, presented findings and insights on key operational challenges from our 2022 Channel Chief Outlook report and led a conversation about how to remove some of the obstacles to an effective channel.

Among the eye-opening revelations:

75% of channel leaders struggle to manage partner incentives, rebates, and ...

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