CCC RECAP: Sustainability Takes Root in the Channel

How tech vendors are extending corporate sustainability efforts to their partner networks and programs
By T.C. Doyle 

Environmental sustainability is in the air these days, which is why Channelnomics devoted the bulk of its July 2023 Community Call to the topic.

If you work in the channel, you might have noticed that vendors big and small are extending key parts of their corporate environmental sustainability initiatives to their go-to-market channel strategies. By doing so, they hope to burnish their images as responsible business partners, create new revenue opportunities for themselves and their partners, and meet growing demand from end customers for more sustainable IT solutions.

Many vendors provide their partners with a number of resources to aid in their sustainability journeys. Those include education and awareness training. Others go even further with financial incent...

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