Top 10 Most-Liked Vendor Partner Program Elements

Channelnomics analyzed thousands of partner comments to identify the favorite features of channel programs.

IT vendors and channel partners work together to achieve shared goals. Although these partnerships come with challenges, they typically produce positive results for both sides, leading to strong partner loyalty.

Channelnomics conducts annual satisfaction surveys across different technology sectors, reaching out to partners globally to understand their experiences in working with vendors, their thoughts on channel programs, and the value they see in their market partnerships.

Over four years, we’ve gathered and analyzed thousands of partner responses and comments. Based on this analysis, we recently published the top 10 complaints partners have with their vendors. From this same data, we’ve identified the key elements that partners value most in vendor channel programs.

Below are the 10 features that partners consistently rate as most valuable in channel programs.