Vendors may want to focus on their own efforts to drum up business and engage partners instead of trying to steal competitors’ thunder....
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Amazon CTO Werner Vogels admits the cloud provider builds its own servers and reveals how open architectures are more advantageous than buying hardware from traditional vendors. This trend will force hardware vendors and their partners to make choices about their future. ...
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Expecting more from partners may create some unwanted buzz initially, but it’ll prevent stagnation and stimulate growth in the long run....
Read MoreRead MoreTechnology stalwarts continue to stand strong; hot security technologies don’t gain vendors entrance to coveted top spots....
Read MoreRead MoreWe often hear about channel consolidation, but consolidation is happening at the vendor level, too, and it’s mostly a result of the shift from conventional products to services-based offerings....
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