Meaghan Sullivan, Global Vice President of Partner Marketing & Mid-Market at SAP, joins Changing Channels to talk about Rising Up to Marketing Transformation....
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SolarWinds’ Tim Brown, vice president of security architecture, joins POD2112 to discuss the security implications of work-from-home and how MSPs are coping with this surge in demand for support. ...
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Karl Fahrbach, chief partner officer at SAP, joins POD2112 to discuss the customer-centric model, how it applies to channels, and why it’s important even as the world deals with the COVID-19 pandemic. ...
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Bill Vander Vennet, national referral program director at TBI, joins POD2112 to talk about the value and power of referral programs for everyone in the go-to-market chain....
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Channel partners have many shortcomings and problems, but value to vendors and their go-to-market strategies isn’t among them. ...
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Eliminating channels from the go-to-market equation is a means of validating partnership value....
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The channel is evolving to include new and diverse routes to market, and it’s all happening in the light of day....
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Karl Fahrbach, SAP's chief partner officer, joins POD2112 to provide a first-hand overview of his new role and mission, and to discuss the necessity of having someone in his position....
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Presidential hopeful Sen. Elizabeth Warren wants to break up Google, Apple, and Amazon; her agenda will seriously compromise evolving channel marketplaces and routes to market....
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Vendors are embracing the agent model, in which partners refer sales opportunities to direct teams or marketplaces, and partners aren’t fooled by what this shift means to them. ...
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Vendors must create a culture and go-to-market models that reward sales reps and encourage channel partners to be independent....
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Vendors often start channel transformation processes with the notion that they need more and new partners. They might, but they truly won’t know for sure until they define what they need to do to address market opportunities....
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