IBM | Channelnomics

27 Sep 2021

Inflation Impact on the Channel

Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, and partner relationships. ...

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02 Mar 2020

Podcast: The Future of Distribution

Frank Vitagliano, CEO, Global Technology Distribution Council, joins POD2112 to discuss the evolving value of distribution and how distributors will remain relevant in the service era. ...

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10 Feb 2020

Channel Chiefs Welcome the Return of the VAR

The annual 2112 Channel Chief Outlook report finds vendors are turning back to resellers as they look to partners to resell services....

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28 Jan 2019

Change Is a Threat Until It’s Not

For guidance on what to do when change comes a-calling, look no further than Chuck Robbins, Satya Nadella, Ginni Rometty, and Mark Hurd...

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25 Jun 2018

Clouds Are Fast Becoming an ISV Channel

Cloud services require applications to deliver value. Independent software vendors (ISVs) are leveraging cloud providers as a primary channel to market. Vendors and ISVs need strategies for capitalizing on cloud marketplaces....

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20 Jun 2018

Podcast: Evolving Cloud Ecosystems

Chris Rimer, vice president of IBM’s North America Cloud Ecosystems for Business Partners & Channels, joins Pod2112 to talk about the evolving nature of cloud partnerships, alliances, and go-to-market strategies....

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16 Apr 2018

Vendors Adopting Digital Sales Face a First-Mover Disadvantage

Marketplaces and e-commerce are opening potentially lucrative sales channels for vendors. But automated digital sales channels don’t come without risks, and some vendors may find themselves initially at a disadvantage. ...

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14 Aug 2017

“Channel” Is a Business Term, Not a Tech One

Vendors need to broaden their interpretation of the channel and consider all of their route-to-market options....

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16 Mar 2017

Meet Me at the 20th Anniversary Channel Focus

Thought leaders discuss Amazon, channel sales strategies, cloud computing, distribution, and more at the West Coast event....

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21 Jul 2016

Microsoft Shows Cloud Revenue Doesn’t Come Easy

Vendor earnings put it on a course for cloud nine. ...

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31 May 2016

Dealing with Declining Hardware Value

‘Box-pushing’ continues to be a losing proposition for vendors and their channel partners. Find out how solution providers can adjust their focus from hardware to services....

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04 May 2016

Making Cloud Money Is Hard and Will Remain So

Cloud computing is the future of the technology marketplace. The services-led, recurring-revenue model is transforming earnings and profit streams. Capitalizing on the cloud opportunity isn’t easy for vendors or partners. By Larry Walsh Escaping the cloud is practically an impossibility. End users are increasing spending on...

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

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Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

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Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

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Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

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Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

IBM Tag

Inflation Impact on the Channel

Channel Chiefs Welcome the Return of the VAR

Change Is a Threat Until It’s Not

Vendors Adopting Digital Sales Face a First-Mover Disadvantage

“Channel” Is a Business Term, Not a Tech One

Meet Me at the 20th Anniversary Channel Focus

Dealing with Declining Hardware Value

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

IBM Tag

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More