Everyone Is a Reseller Now
Technology interdependencies and customers’ need for multivendor solutions are making technology vendors suppliers and resellers simultaneously....
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14
May 2019
reseller Tag
12
Nov 2018
Taking Measure of Channel Consolidation
Partners are obsessed with exit strategies, with as many as three out of four MSPs wanting to participate in a merger or acquisition in the next five years. Vendors see channel consolidation as a threat when it’s more likely a benefit....
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07
May 2018
7 Open Secrets of the Channel’s Long Tail
The channel has a love-hate relationship with the long tail, mostly because of misconceptions about the composition and dynamics of low-performing partners. Here are 7 common misconceptions or overlooked facts about the channel’s long tail. ...
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15
Nov 2017
Podcast: Turning WiFi into Business Intelligence
Wireless networking vendor Aerohive’s Michael O’Brien joins Pod2112 to discuss how MSPs are tapping into the business intelligence opportunities with managed WiFi....
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08
Nov 2017
Podcast: Everything Wrong With the VAR Model
Former VAR turned service provider Andrew Plato of security specialist Anitian joins Pod2112 to discuss everything that’s wrong with the conventional vendor-partner reseller model and why reselling product is increasingly less advantageous. Every vendor needs to hear this....
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16
Jan 2017
Getting Partners to See Beyond Paychecks
With some guidance, vendors can show partners that the key to high performance is building value, not one’s salary....
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