Changes are coming, due in large part to the impact of technology evolution delivered by vendors and channel partners. We can and should look forward to the future with optimism....
Several vendors have recently asked 2112 about the total size of the channel. The only answer: It’s big and getting bigger....
The market is full of bad news and talk of challenges ahead. In reality, 2112’s research finds ample reason for optimism among vendors and partners alike. Here are five positive trends happening in the channel this year....
A best-in-class pre-sales team anticipates and evaluates customer needs, guides customers’ business transformations, and boosts profitability....
SolarWinds director of community, Dave Sobel, shares insights on the importance of communities, how to build them and what vendors can get from networking their partners....
Synnex’s acquisition of Westcon is another example of distributors consolidating to gain economies of scale during a period of mission transformation. ...
Gary Fish of FishTech Group joins Pod2112 to share his vision for what he calls, “building the Anti-VAR.”...
To help partners stay relevant, vendors need to guide them on what to sell – and how to stop selling products that are becoming obsolete ...
Many people are bullish on the channel’s value and contributions to the Digital Age. ...
To gauge partner value accurately, vendors need to look beyond loyalty to profitability and wallet share....
A common question 2112 clients ask us is: “Who’s doing channel events well?” ...
Undoubtedly, the indirect-sales model has some flaws, but significant improvement is well within reach....