- August 10, 2023
- Posted by: lmwalsh
- Category: Analyst notes
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The strategic move aims to incentivize the channel to increase sales in a sluggish market.
By Larry Walsh
Dell has announced its new “partner-first strategy for storage,” which commits 99% of Dell storage sales to partners. This is a significant shift for Dell, traditionally viewed as a company focused on direct, in-house sales.
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